People have to find it first. Dunno how it'll work with freeview, but Sky have no reason to give it a good placement given it'll be a direct competitor.
DULL THINGS. There's a lot of rules about channel numbers. News stuff has to be in the news section, and you'll be the next available channel number.
It'll be Freeview channel 236. That's confirmed and announced - so it'll go BBC News, Parliament, Sky, RT, Aljazeera, GB News. Confirming that slot also gives them a ticking clock to when they have to launch.
On Sky, it'll liiikely be around 524. That's the first available, after a bunch of niche news ones.
On the one hand, I'm quite nervous about the creeping effect they'll have - disproportional social media reach, radicalising a small audience (ala Talk Radio - not a big audience but they're having quite an effect on them).
On the other hand, I can't for the life of me figure out how it's profitable. They'll be doing less original reporting, buying in their news and mostly doing talking heads - which is cheaper - but it's also still 16 hours of live TV a day, which isn't cheap, made by a lot of egos, for a tiny audience, without being part of bigger to be a loss leader for reputation like Sky, and not being able to average it out by being around the world.