A goofy character-driven comedy about a kid with super powers was never really going to play that well in China. Not enough spectacle.I guess Shazam! needed a longer, more "cinematic"/spectacular action scene like Wonder Woman and Aquaman. Or have that SSS tier marketing campaign that Venom had.
The only version of Deadpool that China got was Once Upon A Deadpool. 22M OW, 42M Overall.A goofy character-driven comedy about a kid with super powers was never really going to play that well in China. Not enough spectacle.
How did Deadpool fare in China?
Dumbo was made to renew copyright so Disney will just eat the costs. You're gonna get Lady and the tramp directed by Kenneth Branagh in 2026 and you're gonna like it even if it grosses 40 million on a $160m budget
Shazam! is going very well in the US. Should hit $50M+ this weekend
Meanwhile in China...
I guess Shazam! needed a longer, more "cinematic"/spectacular action scene like Wonder Woman and Aquaman. Or have that SSS tier marketing campaign that Venom had.
Dumbo was always going to underperform as will Toy Story 4 and Artemis Fowl. The rest of Disney's slate is A1 though.
Can't wait for next week to see how Shazam and Pet Sematary performs.
Before OW I thought $500m would be great for Shazam! But WW has been softer than expected. It's going to struggle to make $400m
Save what?