You know thinking about it for a bit...What I really like about AEW is just how damn personable just about everyone is behind the scenes. The various Vlogs, AEW Games shows, and BTE stuff takes the people outside of their character and it just seems like a bunch of folks having a good time, which as a viewer makes me want to see them succeed. It's also why it sucks when people you genuinely like (Bunny, Sonny Kiss, hell most of the Dark Order) aren't getting showcased in favor or ostensibly bigger names. Business wise I understand why, AEW's in business to make money and put on shows the majority of their audience want to watch. I'd still like to see more of the "AEW Originals" get more screen time but if they're happy doing their thing then I'm good with that too.
I don't have nearly the distain for Adam Cole most folks here seem to (I enjoy his matches and segments, sue me) but I've been following him on twitch forever and know, at least on camera, he's a really good dude so I'm pretty happy for him and his success.
I guess my point is by making the people be more than their characters it's easier for me to buy into whatever they're doing on TV which is a big difference maker for me in what I enjoy and maybe why I'm nowhere near as critical of the in ring stuff.