EA has barely marketed the game. I'm seeing it next to nowhere, hell it was barely a glimmer on their EA Play presentation which would have been the perfect time to show it off but, it barely had any stage presence unlike Battlefield 1 and Battlefront 2 EA on the two previous presentations which were front and centre and had full gameplay streams immediately after. This feels like EA has put it on the backburner, especially considering the push for Anthem this E3. Or the single player tease at the MS conference turned out to be like a 40 second teaser with no real gameplay footage. You didn't really see the game being played until BF youtubers like Jackfrags and Levelcap gaming started giving little tidbits and day or two later.
Also that 20 minute first primere event held back in May was really lackluster. They talked about the game for 20 mins, then a "in-game" trailer that made it look like high octane COD campaign. I haven't really watched much of the close beta, but tbh no one who's played it is really talking about it in the places I visit for games (of course a bias has none of them may have any interest). Hell, BF1 hype was in full storm around this time 2 years ago. Where the hell is it this year? Even the "backlash" people have been reeling against it.