This was inevitable that Sony will cave to market pressure. But even then its still not enough to give incentive to subscribe to the service.
If PSNow wants to retain subscribers they need be Far more aggressive like Microsoft is being. But course the economics for Sony is different with Microsoft since MS can sustain Game Pass much longer while in investment mode. I really don't understand the need to be profitable the moment things are released.
Sony's desperate need for profit on PSNow is what will limit PSNow.
I'm not sure we can say they're desperate for profit when they've just cut monthly prices in half.
But if we're talking about the model of 3-month windows of access to 'marquee' games, I think it might be the opposite - not a limit, but actually breaking down a barrier to certain games becoming available on subscription.
Sony WWS is probably not the only publisher hesitant to put certain games readily on subscription - maybe this model is aimed at all 'hesitant' publishers, and the games they might not have previously considered for a service like this.
If this model unlocks dozens of such games on subscription over a year, dozens of 'big' prestige games not available on other services, then I think that would be removing a limit in the space. And would make PSNow distinctively 'good' in its own right among the subscription options - unless and until others adopt a similar model anyway.
Let's see what happens, but I think it's an interesting, different approach that might lead to different kind of offering for us, if Sony executes on it properly, and attracts such content.