After launching the prank, HackerGiraffe tweeted: "Spread the word with your friends about printers and printer security! This is actually a scary matter. Will tweet everything about this entire
#pewdiepie hack later to explain to everyone exactly what went down. Also
@pewdiepie please notice me"
Kjellberg did notice them, and addressed the hack in a video segment:
"I love it. Please keep it up, just don't do anything illegal, because that will look bad on me—that's the only reason—that will look bad on PewDiePie," he said. Kjellberg seems to worry that he'll look bad for encouraging illegal activities, but doesn't seem to realize that hacking people's devices to make them do things they don't want them to do is definitely illegal. And whether he owns up to it or not, in the eyes of people targeted by his fans' harassment, he already looks bad.