MrBeast is being sued for $100 million by the company behind his virtual burger restaurant chain
- Thread starter Saucycarpdog
- Start date
According to the article there were "1,700 global locations by the end of 2022". Damn these ghost kitchens are out of control. Don't know how a virtual brand can hope to have any sense of quality control at those numbers.
Of course you don't see them, they're ghosts.
But seriously yeah you don't see them because they're just the kitchens of Applebees, Denny's, Red Robin, and every lunch place that used to cater to office workers and saw their customers disappear during the pandemic. They set up fake websites and grubhub and doordash pages and pretend to be a dozen different fancy restaurants under a dozen different names, hoping to trick people into ordering from them a dozen different times instead of just once.
One of the funniest examples of this was Chuck E Cheese calling themselves Pasqually's Pizza and Wings to try to survive, since obviously ain't no one taking their kids to Chuck E Cheese during the pandemic, but their food was still the same old "good enough for kids but no one else" crap
I ordered pizza from Pasqually’s, which is Chuck E. Cheese in disguise
Stephanie Hayes | This money move brings us right back to the ball pit.
Chuck E. Cheese and Applebee's are delivering food under different restaurant names
Chuck E. Cheese is open for delivery during the pandemic, but it's not operating under the same name.
www.today.com
Look at this logo, they were trying to trick everyone into thinking they were a fancy pizza place, but that ain't the case
View: https://twitter.com/dearbrookeavery/status/1262409062777487362
Of course you don't see them, they're ghosts.
But seriously yeah you don't see them because they're just the kitchens of Applebees, Denny's, Red Robin, and every lunch place that used to cater to office workers and saw their customers disappear during the pandemic. They set up fake websites and grubhub and doordash pages and pretend to be a dozen different fancy restaurants under a dozen different names, hoping to trick people into ordering from them a dozen different times instead of just once.
One of the funniest examples of this was Chuck E Cheese calling themselves Pasqually's Pizza and Wings to try to survive, since obviously ain't no one taking their kids to Chuck E Cheese during the pandemic, but their food was still the same old "good enough for kids but no one else" crap
I ordered pizza from Pasqually’s, which is Chuck E. Cheese in disguise
Stephanie Hayes | This money move brings us right back to the ball pit.www.tampabay.com
Chuck E. Cheese and Applebee's are delivering food under different restaurant names
Chuck E. Cheese is open for delivery during the pandemic, but it's not operating under the same name.
Like look at this logo, they were trying to trick everyone into thinking they were a fancy pizza place, but that ain't the case
Can also be a kitchen set up in an industrial or commercial unit that has no storefront or anything, just a kitchen and a pickup area for the delivery drivers.
At least Chuck E Cheese, Applebees etc... are places you can go visit and sit down and eat. Other virtual kitchens are strictly for the delivery apps.
Of course you don't see them, they're ghosts.
But seriously yeah you don't see them because they're just the kitchens of Applebees, Denny's, Red Robin, and every lunch place that used to cater to office workers and saw their customers disappear during the pandemic. They set up fake websites and grubhub and doordash pages and pretend to be a dozen different fancy restaurants under a dozen different names, hoping to trick people into ordering from them a dozen different times instead of just once.
One of the funniest examples of this was Chuck E Cheese calling themselves Pasqually's Pizza and Wings to try to survive, since obviously ain't no one taking their kids to Chuck E Cheese during the pandemic, but their food was still the same old "good enough for kids but no one else" crap
I ordered pizza from Pasqually’s, which is Chuck E. Cheese in disguise
Stephanie Hayes | This money move brings us right back to the ball pit.
Chuck E. Cheese and Applebee's are delivering food under different restaurant names
Chuck E. Cheese is open for delivery during the pandemic, but it's not operating under the same name.
Look at this logo, they were trying to trick everyone into thinking they were a fancy pizza place, but that ain't the case
View: https://twitter.com/dearbrookeavery/status/1262409062777487362
The Best part is that its referencing one of the Chuck E Cheese's character who is the chef
Pasqually
Pasqually P. Pieplate is a character from the Chuck E. Cheese franchise. He is a pizza chef who loves to tell jokes, and is the drummer for Munch's Make Believe Band. PTT Pasqually was the first iteration of the Pasqually character, and was originally introduced in 1977 as a part of the original...
chucke.fandom.com
Its the equivalent to McDonald's using Grimace's Burger and Shakes on Grubhub.
Of course you don't see them, they're ghosts.
But seriously yeah you don't see them because they're just the kitchens of Applebees, Denny's, Red Robin, and every lunch place that used to cater to office workers and saw their customers disappear during the pandemic. They set up fake websites and grubhub and doordash pages and pretend to be a dozen different fancy restaurants under a dozen different names, hoping to trick people into ordering from them a dozen different times instead of just once.
One of the funniest examples of this was Chuck E Cheese calling themselves Pasqually's Pizza and Wings to try to survive, since obviously ain't no one taking their kids to Chuck E Cheese during the pandemic, but their food was still the same old "good enough for kids but no one else" crap
I ordered pizza from Pasqually’s, which is Chuck E. Cheese in disguise
Stephanie Hayes | This money move brings us right back to the ball pit.
Chuck E. Cheese and Applebee's are delivering food under different restaurant names
Chuck E. Cheese is open for delivery during the pandemic, but it's not operating under the same name.
Look at this logo, they were trying to trick everyone into thinking they were a fancy pizza place, but that ain't the case
View: https://twitter.com/dearbrookeavery/status/1262409062777487362
✋
I genuinely fell for this. 🥺
I'm curious the actual nature of the partnership though. For all the talk about him "starting the restaraunts" it really just seems like he licensed out his brand to this company, in perpetuity apparently, and when the bad press kept rolling in he wanted to (rightfully) revoke all connection with it.
I just kind of question if complaints from individual locations is enough to actually strengthen his claim though?
Bro, I ordered these a few times and I believe they ran out of a local buca di beppo-- the food quality was literally random each time, didn't have any sort of consistency. 👎🏽👎🏽👎🏽🤢
Literally just the name. And I mean literally, that's all there is. The ghost kitchens are based out of multiple different chain restaurants and use ingredients on hand, so there's nothing at all ensuring any kind of uniformity, so all you're buying is random-ass food with a YouTuber's name attached. They could be made at a Bucca or a Main Event or other places and what you get is dependent upon that. The entire concept is a scam.
My 9yo son and I went to the one physical MR Beast Burger at the Amerucan Dream mall.
Over priced as hell middle school cafeteria fare imho.
Over priced as hell middle school cafeteria fare imho.
Of course you don't see them, they're ghosts.
But seriously yeah you don't see them because they're just the kitchens of Applebees, Denny's, Red Robin, and every lunch place that used to cater to office workers and saw their customers disappear during the pandemic. They set up fake websites and grubhub and doordash pages and pretend to be a dozen different fancy restaurants under a dozen different names, hoping to trick people into ordering from them a dozen different times instead of just once.
One of the funniest examples of this was Chuck E Cheese calling themselves Pasqually's Pizza and Wings to try to survive, since obviously ain't no one taking their kids to Chuck E Cheese during the pandemic, but their food was still the same old "good enough for kids but no one else" crap
I ordered pizza from Pasqually’s, which is Chuck E. Cheese in disguise
Stephanie Hayes | This money move brings us right back to the ball pit.
Chuck E. Cheese and Applebee's are delivering food under different restaurant names
Chuck E. Cheese is open for delivery during the pandemic, but it's not operating under the same name.
Look at this logo, they were trying to trick everyone into thinking they were a fancy pizza place, but that ain't the case
View: https://twitter.com/dearbrookeavery/status/1262409062777487362
pasqually gotta eat too
I feel like even people who are pretty smart about this stuff are going to get burned once they start branching out to anything and everything because eventually they are going to step into something they don't know about
There actually is a physical location in New Jersey.
View: https://www.youtube.com/watch?v=vtHTrdx8bUM
As said. The average restaurant in this area I doordash had like one or two ghost kitchens... Applebee's actually had 4!!!
Locally? We have at Red Robin!
And you don't even get unlimited fries!
Wow this is amazing lolThe Best part is that its referencing one of the Chuck E Cheese's character who is the chef
Pasqually
Pasqually P. Pieplate is a character from the Chuck E. Cheese franchise. He is a pizza chef who loves to tell jokes, and is the drummer for Munch's Make Believe Band. PTT Pasqually was the first iteration of the Pasqually character, and was originally introduced in 1977 as a part of the original...
Its the equivalent to McDonald's using Grimace's Burger and Shakes on Grubhub.
I tried one when they were new, it honestly wasn't bad. Guess it depends on where you get them. But yeah as a concept Ghost Kitchens suck.
Basically, food businesses who rent out spaces in either demo kitchens, or existing spaces in an existing kitchen, and make the food out of there, but not owning their own store space, or providing any person-to-person service.
There is no dine-in, and only direct ordering online.
It's already spread outside of America's borders. They're all over my UberEats app, and I'm in Tokyo.
I've spotted three dedicated ghost kitchens in-person within a 10 minute walk from my apartment too – building is a dedicated kitchen with deliveries/app pick-ups only. Though I understand many orders in other countries are prepared in existing restaurants.
That being said, I do really enjoy one particular ghost kitchen brand which serves taco rice. They really nailed the recipe and it's generally pretty good with large portion servings, which is pretty rare for here. Does vary a lot from location to location though (I'm between two of the "restaurants"). Regularly order it when I'm hung over.
The eddy Burback video on page 1 explains it
To go over a few points
1. They basically spam apps like uber eats with 20+ variations of the same restaraunts. For example Eddy Burback found 9 restaurants operating out of the same kitchen serving the same Beer Battered Cod sandwich for 16.95. This crowds out smaller restaurants who might need the money.
2. These are poorly regulated so a lot of times they operating out of mobile kitchens, or kitchens that failed health inspection, or are in a trailer that has several times had employees get burnt.
3. Mr Beast Burger in particular gave Eddy Burback the wrong order, gave him a hamburger that "looks like a Krabby Patty", and overall looks nothing like the burgers that are shown on the app.
Personally I would never eat at one because one hamburger is like the cost of a combo meal at a fast food place, and some of them cost as much as a sit down restaurant like Olive Garden where I can get significantly higher quality food, and have someone serve me bread.
Also another point that came up in the video is that food allergies can be a very bad thing with all these different food types being cooked in the same area with no warning about it since the ones with peanuts for example would be in the five other restaurants they are listing.
We ordered once from a ghost kitchen called "Chicken Sammy's" during the earlier days of the pandemic. Three of us got burgers. One got a chicken sandwich. The loner was sick for 6 straight days. Turns out it was a Red Robin ghost kitchen. I don't think he's gone back still and I can't blame him.
These really should be regulated better.
These really should be regulated better.
To be fair, this was not a hasty decision by Jimmy. They did have a lot of business meetings and spent a lot of time on this. Beast Burgers came about when ghost kitchens were starting to become huge, and at the time there was no indication from this ghost kitchen company that they wouldn't deliver on the quality. Plus, they didn't know all the shady practices of ghost kitchens that we know now.
Beast Burgers is made by the biggest YouTuber in the world who gets billions of video views. It's not exactly a "random burger". IIRC Beast Burgers has a revenue in the hundreds of millions of dollar range.
There's 1 physical location, a restaurant in American Dream Mall in NJ.
Never been there or had a burger, but recall the news regarding it last year.
American Dream | MrBeast Burger
Visit the world's first MrBeast Burger restaurant at American Dream and try the hand-crafted menu, MrBeast merchandise, and more.www.mrbeastburger.com
Yeah, there is one physical location now, but Jimmy's plan is to open hundreds more. His vision is to become one of the major burger chains. Thus, it makes sense that he would want to sever ties with the below-average products the ghost kitchens are producing
I remember this video! It's unneccesarily long for sure, but it's a good watch
Of course. Quality inspection for brands that are licensed in this kind of way should be an ongoing process, not just one and done.
That's kind of why he originally went to court, people complained about the low quality of food being produced. He wanted to get out of the contract, which fair enough if you partner with a company to deliver food of a certain quality and the quality is not up to standard sure.
Can't blame him for that.
Yeah, agreed. Apparently he employs about 60 people, so I'm sure he could have hired someone as a food quality inspector whose job it was to drive around the country and document the quality of MrBeast Burgers. I don't know whether he did something like that, but that probably would have massively helped his case to get the contract terminated if low-quality and/or undercooked food was regularly documented by an independent third-party.
I mean the other topic it was posted that he wanted to continue working with them as late as june 2023 and the quality issues have been know for ages. Donaldson does not care.
BORN TO FRY / BURGER IS A TRASH / GRILL Em All 1989 / I am hash man / 410,757,864,530 DEAD COWS
He's just playing the algorithm game really really well. Content-wise, it's so dull.
same. and i am always open to watch new stuff, so i dont stay in my small bubble. never heard of him.
back to topic: i hope the german regulations will spare me from this ghost kitchen nonsense.
I just think eventually everyone who ever liked the guy and his videos will wonder why they did.
This is a good thing your algorithm isn't fucked. I've never watched a Jordan Peterson video but he and other right wing nuts got into mine.
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Poorly regulated. I'd imagine some are decent, but most of them is just a grift.
I don't like MrBeast, but at the same time, these virtual/ghost kitchens are a huge fucking mess and I don't think I've ever heard anything good about their food.
Coupled with the fact that many are owned and operated by existing restaurants that have less than stellar reputations, like Applebee's or Chuck E. Cheese, it's no surprise that apps like DoorDash started labeling them as virtual kitchens.
Coupled with the fact that many are owned and operated by existing restaurants that have less than stellar reputations, like Applebee's or Chuck E. Cheese, it's no surprise that apps like DoorDash started labeling them as virtual kitchens.
Basically this, really.
Blows my mind he put his name on something that he cant fully control. People serving shit or uncooked food at one location fucks it up for everyone else who is doing it correctly. For someone all about your brand that was kind of reckless.
Log out of your YouTube and check the front page. It's FILLED with those videos, and similar styles. Not my bag, personally.
I live in a small uni town and the couple delivery apps that service the city are getting filled up by ghost/virtual kitchens. In one case it's a fairly decent place where you can also dine in, and has different labels for specific food styles (Ramen, Curry, Sushi). But most others are located in industrial areas, zero info on what/who they are and the rare occassion I've ordered from one, the food was sub-par and overpriced. Also, fuck Uber Eats. Maybe old news but your (negative) review text just doesn't show up.
I don't get it. It shouldn't matter if the Burgers are made by Ghost Kitchens / Denny's. The food should not be undercooked or raw.
Also, how is this a common problem across dozens or even hundreds of locations?
I don't have any feelings about Mr. Beast, but this seems like a health risk issue and needs to be dealt with.
If the law suit (the initial one, not the counter suit) helps uncover these issues then I'm all for it.
Also, how is this a common problem across dozens or even hundreds of locations?
I don't have any feelings about Mr. Beast, but this seems like a health risk issue and needs to be dealt with.
If the law suit (the initial one, not the counter suit) helps uncover these issues then I'm all for it.
This. Stop worshipping million/billionaires. They are the direct cause of most of the world's worst issues.