Last September, 2019's GOTY released and kinda did little to no impact whatsoever. Just a month after launch it was like the game had never released at all, and the only places where you could find any discussion of it were Xbox sites, forums, subreddits, etc. Despite Gears 5 being easily one of the best looking games of the gen, having a tremendous PC port, having a 15 hour gameplay-driven campaign with a LOT of variety in environments and a ton of multiplayer modes to keep playing after you finish the story, it got little to no recognition at the awards ceremonies from the end of the year. The reason why, imo, is simple: it's a Gears game.
I don't mean it in a console war way of "the media is biased against Xbox", I just think that there's a lot of people that thought this game was going to be the same gray, samey Gears from the 360 Era and not something that, at least to me, felt completely fresh. It cannot avoid being associated with the style of the previous entries, and yes, it's not like gameplay is radically different, but I feel like had this been a new IP it would've been much better received. Like, look at this, do these gifs look like a Gears game?
Sure, you can pinpoint to some things like the character designs (which, besides Kait and Del, are a bit... dated), and that's EXACTLY what can be thrown away with a new IP. Between this and Gears Tactics, The Coalition proved themselves as a very talented studio, but they're stuck on an IP that a lot of people feel is past its prime. I'd love to see what they could put together for a completely new game, with the same awesome production values and variety Gears 5 had. I hope they'll try it, at the very least.