On dating apps I frequently see profiles listed saying "must be 6" or something similar.
What gets me is that isn't the average male only about 5'8" or 5'9"? I'm referring to the US by the way. I think a lot of people have a preference but I don't think many would seriously dismiss a partner for height unless the difference in height was something egregious.
I think 5'9"-6' is US average, yes.
Some people are just picky.
As a short guy, in my experience it definitely matters to the majority of women.
It's called, "TALL, dark and handsome" for a reason.
You just have to find the rare woman who will look past that.
They're not that rare. Height is one part of a package, you just accept yourself,and be your best self. That's attractive and can easily override height for a lot of partners. Unless you're online I guess.