Anyone saying Game Pass and PSNow "aren't the same service" need to stop that crap. They are the exact same *type* of service: a subscription service that offers a library of games to play. You can argue the value of either service all day, but to say they aren't the same type of service is ridiculous.
Honestly no they aren't the same. Game pass offers the following that psnow doesn't either provide or consistently provide
1st party games day and date
Discounts on games that are in the service
Brand new games weekly
Free multiplayer( golds included)
Cross share service with gamepass pc
Honestly they aren't the same and shouldn't be compared as of right now
What you're referring to is Game Pass Ultimate which includes Gold and Game Pass on PC for $15/month or $180/year (regular prices, no discounts). Additionally, you're not getting "free" multiplayer - the price of Gold is rolled straight into Game Pass ($120/year Game Pass + $60/year Gold = $180 UGP, you get no savings Edit: Actually, separately all three services would cost $240/year (Game Pass on PC is $60/year), so yeah there is a $60/year savings by getting GPU - my bad).
PSNow, $10/month with an available $60/year option (that's three times less the cost of UGP), offers free online multiplayer for any game in the service without the need of PS Plus, all PS4 and PS2 games available on the service can be downloaded and streamed on PS4, and everything on the service is available to play on PC via streaming
without the need of something like Game Pass on PC.
They both have their perks, pros, and cons. To many, many people, the value added by Xbox putting their 1st party games on Xbox Game Pass is what brings its value above and beyond PSNow, with recent third party games being added faster than PSNow as a close second.