Aunt Jemima to be rebranded after 131 years
- Thread starter KoolAid
- Start date
Sure it does. Usually sold in a glass or plastic bottle. Do they sell it in aluminum cans or something where you are from?
Sorry to break it to you but your father-in-law is obviously doing something wrong if it tastes like sugar water.
i was lowkey kidding. but they DO sell it in aluminum cans here, so, idk
The Sporkful had an episode on how whites used racist branding on food depicting blacks as servants, like Aunt Jemima.
That's a great episode. Applies to a lot more than food, too.
Last time I went to Texas, I went to a restaurant before going to the airport to go back home and thought I'd try the famous pancakes. Like stacks like in the movies. So they arrived, I was extremely happy. Then I realized they gave me corn syrup. It's a new normal even here in Canada, some cheap ass restaurants do that. But when you ask for maple syrup they bring it to you. My waitress argued that it was maple syrup :(
Mary J Blige said she wants nextIs the ICONIC Annie next y'all?
The character may not be outright racist, but you KNOW there's a hint of mammy here too. I'm gonna miss her.
Mrs. Butterworth is the bottle, not sure if that counts. She's married to Mr. Frangelico in my headcanon
Never gave much thought to it when I was a kid, but I've been using maple syrup for a few years now, and I buy the store brand pancake mix.
I don't think they should try to rebrand the character or shorten it or anything like that, just remake the whole brand from scratch. Keep the same recipes, of course, just under a completely new name. Their marketing people will have to figure out how to make the transition for people that don't read the news.
As for the people who will inevitably flip their shit... well, it'll be a fun show, I guess.
I don't think they should try to rebrand the character or shorten it or anything like that, just remake the whole brand from scratch. Keep the same recipes, of course, just under a completely new name. Their marketing people will have to figure out how to make the transition for people that don't read the news.
As for the people who will inevitably flip their shit... well, it'll be a fun show, I guess.
They changed the image years ago to modernize it. They didn't go far enough back then.
Is the ICONIC Annie next y'all?
The character may not be outright racist, but you KNOW there's a hint of mammy here too. I'm gonna miss her.
that would seem extremely counter productive.
"No black woman with a southern accent can represent our brand"
A friar breaking his vows? SpicyMrs. Butterworth is the bottle, not sure if that counts. She's married to Mr. Frangelico in my headcanon
Agreed, it needs to be judged on a case by case basis like the Land o' Lakes native, you can't just axe all the minorities who worked to find their place in the white man's world.
Scandalous
It's about damn time that they got rid of this offensive Aunt Jemammy stereotype character. It's one of those holdovers that even as a white kid in pasty white suburban Houston I knew was wrong. I wonder how they're gonna change it
i honestly can't wait to see the tears of people crying over a brand. bring it the fuck on.
I literally thought it was pretty fucking racist since the 1990s (as a white kid from Indiana) once I understood the "mammy" caricature came from slavery and had a very vague idea of the history.
The Mammy Caricature - Anti-black Imagery - Jim Crow Museum
www.ferris.edu
Huh, I never knew about the racist origins of this brand growing up.
I guess it makes sense, though, since her design changed a few years before I was born to look more contemporary.
I guess it makes sense, though, since her design changed a few years before I was born to look more contemporary.
Meh, there's always a new Uncle Ben, they kill him off every few years and start fresh, which is where they got the idea for Baby Nut.The new Uncle Ben:
But table syrup is like $2
I can't be spending $18 on sweet tree blood
Big facts! I stopped getting the fake stuff a long time ago.
It's amazing how all these brands are suddenly taking action. It only took weeks of worldwide protest.
Name checks out.
Didn't know the history of it myself, went and looked on Wikipedia. One sentence in under "History" and that was enough.
So I looked this brand up on Wikipedia, since this was the first time I heard about them and ...
this fucking racist caricature served as the inspiration for this branding? No one in the 131 years between then thought that maybe they should retire the name and never speak about it again?
Sheesh, America. TIL that even a fucking syrup bottle can be monstrously racist in the US.
this fucking racist caricature served as the inspiration for this branding? No one in the 131 years between then thought that maybe they should retire the name and never speak about it again?
Sheesh, America. TIL that even a fucking syrup bottle can be monstrously racist in the US.
I understand why people buy pancake syrup instead of real Maple syrup. It's cheaper and you might just prefer it.
But I don't understand buying pancake mix. It's literally just flour, salt, sugar and baking powder. It takes literally no time to measure out that stuff yourself and it tends to taste better.
But I don't understand buying pancake mix. It's literally just flour, salt, sugar and baking powder. It takes literally no time to measure out that stuff yourself and it tends to taste better.
The hell kind of syrup are you buying? Is it imported from the moon or something? Yeah, it's more expensive, but by a percentage. The bottles I buy are maybe three or four dollars each.
"Mostly, I'm vegan and don't eat carbs. But every few months, I like to eat a pancake."#TeamSheila Forever!
Costco syrup is solid and cheapish. You get a quart for like $12. I don't know what size syrup you're getting for $4 but it's probably small or you're in Vermont.
i mean, it's purely about simplicity, even if it's a simplification of something already simple. people love having things combined and premeasured and premixed for themselves. and i can guarantee you quite a few people out there don't know that they can easily make it otherwise.
I mean... it isn't literally zero time so it shouldn't be hard to understand. Some people don't care about a dip in quality if you streamline the process and take out multiple steps.
The best part is "I defund you" 💀
SHAME ON YOU QUAKER OATS
Here, a 24 fl. oz. bottle of Aunt Jemima is $3.49 at Fred Meyer, while a 32 fl. oz bottle of Spring Tree Pure Maple is $18.99. The cheapest bottle of the real stuff is a store brand that's $8.99 for a 12.5 fl. oz. bottle.
It's an order of magnitude more expensive.
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First the leftists came for the lawn ornaments,
but I did not speak out
because I am not a lawn ornament
Then the leftists came for the confederate statues
but I did not speak out
because I am not a confederate statue
Then the leftists came for the pancake syrup mascots
but I did not speak out
because I am not a pancake syrup mascot
And then the leftists came for me
and there was no one left
to speak out for me.
but I did not speak out
because I am not a lawn ornament
Then the leftists came for the confederate statues
but I did not speak out
because I am not a confederate statue
Then the leftists came for the pancake syrup mascots
but I did not speak out
because I am not a pancake syrup mascot
And then the leftists came for me
and there was no one left
to speak out for me.
Love that pancake mix as well, and agreed about the rebranding. At the very minimum, they should keep the color of the box/label red. They could rename it to be whatever, but as long as the box/label is red, most people probably wouldn't have a problem finding the mix and/or syrup.
I'd be fine with that.