Part of the problem is as soon as there's a new champ, or a new female talent with a lot of fanfare, Britt does the usual burial promo that just grinds them to a halt. That shit needs to stop. She did it to Ruby, she did it to Thunder, she did it to Toni.Btw, is it time to have the hard conversation about Thunder Rosa yet? Nyla match was good, Marina match was weird, Deeb match was great, Toni match was great, the first Yamashita match was great, but...her promos have rarely connected with me outside of the one where she didn't have her face paint on. I was hopeful she'd be able to take the ball and run with it and just deliver bangers while telling us how hard work pays off, but it's been a pretty mixed bag. Part of it is the booking and the lack of TV time, especially in the early part of her run, but part of it has to fall on Rosa herself (and on Britt's crappy "no one wants to hear more Thunder Rosa promos" line that exposes what I personally do see as a weakness, but hey, maybe don't point so hard at it).
She does need to be presented better and have more interesting stories, but yeah, her promos just haven't been hitting for me more often than not.
'K, I'll see myself out now.
(Push Toni Storm and Kris Statlander, and give the women better stories than just doing backstage interview segments. Jade and the Baddies still feel like the most interesting women's faction, and it's because they're getting to do stuff and are getting regular TV time. And because Jade and Stokely are stars who are knocking it out of the park on the mic.)
There are legit stars for the women's division that for whatever reason seem to take a step back in AEW. That's a Khan problem, and he needs to realize that maybe he's not the person that needs to be handling all of this. Hire a Mark Henry type like he did for the men's area for the women and trust the process to let it work.