I would be very surprised (shocked, actually) if this happened given the comp to the X launch month last Nov. I can see Dec potentially being another growth month.
In the September media release I quoted Xbox One hardware dollar sales being up more than 60% year to date at that time. October Xbox One HW dollar sales more than doubled compared to a year ago, so YTD dollars are now up a bit more.
This is being driven by One X performance.
We've never seen this kind of growth at this stage in a cycle before. It's an unprecedented turnaround.
Doesn't mean the other systems aren't doing great. They both are. And it doesn't mean that Xbox One is the market leading hardware, it's not. But that doesn't negate what's happening here. It's remarkable.
Matt. Thanks for this post and for posting again in general.
Everyone needs to read this...not just part of it, but read the entire post. It is NOT taking ANYTHING away from the other two systems as they are doing well.