It's very easy to be an armchair quarterback and what I don't know is the impact of COVID to the plans, realistically. So I don't want to cast too much shade.
On hardware I'll probably be more critical of Sony, which always gets me in trouble. I think from a hardware and platform perspective we know more about Xbox than PS5. I have a clearer picture of back compat, accessories, game upgrades, etc. Partially for anyone that owns an X1X, the story is very similar so you can easily believe the claims Xbox is making. For PlayStation this story is fuzzier - they have a more spotty history around Back Compat so I just have less confidence there and if I were Sony I'd be more clear here especially as you're leading up to holiday game launches. Should I buy the PS4 version or wait? Will it work *for sure*? I don't know. Same with the variable clock rates - maybe it will be better, maybe it will have some sort of trade-off we don't know about. So I think Xbox has done better on the HW side.
On games - clearly Sony has done better here. Everything has been shown on PS5, that messaging has been clear. The games look great, I have a feel for what I'm going to get. I don't need to rehash the Xbox side but in terms of selling performance I think they could be doing better on that.
I think this messaging around "believing in generations" is such BS. The approaches are very similar, although nuanced, and I think that's getting overblown in a way that makes me cringe a bit.
I think they take equal criticism for the pricing game but I understand that. :)
So in short there you go. I think Xbox has done better with hardware and platform feature messaging, and Sony has done better on Games messaging.