Heck, Tim Sweeney talked about it and mentioned it as one of the reasons why they sold Gears and changed business models.
"The very first
Gears of War game cost $12 million to develop, and it made about $100 million in revenue," he says. "It was very profitable."
"By the end of the cycle,
Gears of War 3 cost about four or five times more than the original to make," he says. "The profit was shrinking and shrinking. We calculated that, if we built
Gears of War 4, the budget would have been well over $100 million, and if it was a huge success, we could break even. Anything less could put us out of business.
"That's what caused us to move and change business models."
Take an exclusive in-depth look at how Epic Games has evolved from Gears of War into “Epic 4.0.
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