While some of this might be valid, there is nothing in there that indicates some kind of larger thing at play to bring down Tesla. So there stock is the most shorted? Oh no, the world is betting against them. It's a valid thing when you consider missed production numbers and the massive amount of cash their burning; the Amazon comparison isn't apt because Amazon re-invested their money into other revenue generating ventures like AWS. The author is presenting their own bias throughout this too with the hippie comments. I've never met someone or read online of someone who assumed Tesla lovers were hippie people.
I also have a hard time taking someone seriously who puts "GATE" on any kind of controversy, especially while downplaying Musk's attacks on media and press. While Tesla might spend zero on advertising, they've been getting TONS of favorable press for YEARS. Musk built up so much hype and the press fueld it going back to the Model S days. Even with the Model 3 the amount of praise and hype centered on it was massive.
It is totally fair to highly publicize Tesla crashes, especially when 'autonomous' driving is suspected. Why? Because most companies, if any, advertise their AI driving assist like so:
Full Self-Driving Hardware on All Cars
All Tesla vehicles produced in our factory, including Model 3, have the hardware needed for full self-driving capability at a safety level substantially greater than that of a human driver.
When a comapny is touting itself as the next generation and being the safest thign out there they absolutely should be getting held to higher standards. Yes Ford or GM have millions of cars in recall, but the difference is when you consider the number of cars in production versus the actual recall.
They also reported problems with wind noise and a stiff ride (although these have been fixed for months; the CR cars are early production).
This is a ludicrious defense of the car. Consumer Reports HAS to report on what they're given and to downplay it as an early production is just bad. People like got those early production models and experience the same annoyances; the fact that production quality can change that much is worth subjecting to criticism.
Many of us don't dislike Tesla and what they're trying to do, but rather have problems with Musk and how he is the defacto branding of Tesla. His approach to things is toxic and it leads to the brand looking toxic by nature.