‘Loki’ Marks Biggest Marvel Series Premiere on Disney+
The show outdraws 'The Falcon and the Winter Soldier' and 'WandaVision' in Nielsen's streaming rankings, while 'Sweet Tooth' rises to No. 1 overall.
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Loki delivered Marvel's biggest series premiere on Disney+ yet, according to Nielsen's streaming rankings. Netflix's Sweet Tooth, meanwhile, displaced Lucifer as the top overall streaming title in the week of June 7-13.
The first episode of Loki racked up 731 million minutes of viewing time, significantly higher than the premieres of The Falcon and the Winter Soldier (495 million minutes) and WandaVision (434 million) earlier in the year. Loki, which premiered on Wednesday, June 9, also had two extra days to gather viewers as a result of Disney+ switching the release dates for its originals from Fridays to Wednesdays. More than 14 million Disney+ accounts watched the premiere, based on its 52-minute running time.
Sweet Tooth catapulted to the top overall spot in Nielsen's rankings in its second week. The eight-episode series, based on Jeff Lemire's comic, grew by better than 80 percent to 1.43 billion minutes of viewing time. That was enough to knock Lucifer out of the No. 1 perch, though the series still drew more than 1 billion minutes of viewing time. The latter fell by about 45 percent from 1.84 billion minutes the previous week.
Nielsen's streaming ratings cover viewing on TV sets only and don't include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries, and currently only include Amazon, Disney+, Hulu and Netflix in its rankings.
Nielsen's streaming top 10s for June 7-13 are below. Original streaming films are marked with an asterisk; movies with a simultaneous theatrical release have two asterisks.
Original Series
1. Sweet Tooth (Netflix), 1.43 billion minutes viewed
2. Lucifer (Netflix), 1.01 billion
3. Loki (Disney+), 731 million
4. The Handmaid's Tale (Hulu), 422 million
5. Lupin (Netflix), 237 million
6. The Kominsky Method (Netflix), 235 million
7. Ragnarok (Netflix), 182 million
8. Longmire (Netflix), 156 million
9. Jurassic World: Camp Cretaceous (Netflix), 142 million
10. The Great British Baking Show (Netflix), 137 million