Vaginas, pheromones and TikTok: what is the strange new trend of ‘vabbing’?
Vabbing is the act of taking one’s vaginal secretions and using it as a perfume – while not a new trend, it is taking social media sites like TikTok by storm.
theconversation.com
"Vabbing", while not a new trend, is taking social media sites like TikTok by storm.
Vabbing is the act of taking one's vaginal secretions and using it as a perfume. People dab the secretion on various erogenous zones such as the elbow, wrist or behind the ear. The practice is believed to increase a person's sexual attractiveness.
Vabbing became popularised recently by TikToker Mandy Lee. She argues, in a now-deleted video, it can help people get dates. Mandy encourages her followers to try it, recommending places such as the gym and crowded bars. Since her original video, there's been thousands of responses, with the #vabbingtrend hashtag having over 1.5 million views.
Vabbing has been criticised as an act of desperation. Vabbing is also seen as another tool of patriarchal oppression in which women are taught to value their self-worth by their ability to sexually attract men. It has also been regarded as unhygienic and disgusting, and has become fodder for many comedians.
However, there is a long history of disdain for the vagina's smell. Vagina's are viewed as unhygienic, dirty or contaminating. This has been regarded as something shameful and to be disguised, making it a breeding ground for capitalist markets to create insecurities and develop products as a response, such as the development of vaginal cleansing products, marketed to help women "feel fresh" and "confident", and to mask natural vaginal odours
The trend of vabbing, and those taking it up, could herald a new direction where the vulva and vagina are embraced. These build on public attempts to celebrate the vulva and vagina, such as Gwyneth Paltrow's vagina scented candle, artistic exhibits that showcase a diversity of genital appearance, or even Aimee Gibbs's (Aimee Lou Wood, from the television series Sex Education,) labia-themed cupcakes.