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Unreal Engine's logo is an outdated abomination

Veidt

Veidt

Member
Oct 27, 2017
511
They haven't used that logo for a while now. Current one looks really good, check some modern examples:


 
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Deleted member 33515

User requested account closure
Banned
Nov 17, 2017
528
Strafer said:
I prefer this EA logo.

latest
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back in the early 90s the local distributor for Electronic Arts kept using "ECA" as a abbreviation for Electronic Arts, thinking that the sphere stood for the C. I hated every press release they sent in.
 
Elixist

Elixist

Member
Oct 31, 2017
1,170
cmon bruh its not that deep. on topic of boring flat logos i really like playstations
the perspective and the flow of it is sharp and classy
 
behOemoth

behOemoth

Member
Oct 27, 2017
5,648
the tribal or gothix serifs makes it look outdated. however, i hope naughty dog sticks to their current logo.
 
Sioul

Sioul

Hero of Bowerstone
Member
Oct 27, 2017
526
vestan said:
Do they? Got any examples? I know Unity and YoYo Games are super strict with that kind of stuff and get mad if you mess around with it (admittedly I tried doing so with my own game which is why I know so much about this).

It's probably handled on a case by case basis with them having to approve it.
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Not sure if this counts, from Rime:

DQxO1nf.jpg
 
Musubi

Musubi

Unshakable Resolve - Prophet of Truth
Member
Oct 25, 2017
23,667
Were really fishing for reasons to dunk on epic these days huh?
 
Detail

Detail

Member
Dec 30, 2018
2,948
I don't know about outdated but I do know an old logo I want to see make a return.

NecessaryBountifulAegeancat-small.gif


Along with a new Def Jam game :).
 
Chackan

Chackan

Member
Oct 31, 2017
5,099
What is really amazing is that a game (Unreal) ended up becoming a game engine :D (Unreal Engine)
 
Megasoum

Megasoum

Member
Oct 25, 2017
22,601
Yeah... Shame on them for being different and not creatively bankrupt like every other examples you gave.

Also, as mentioned, this isn't even the standard logo anymore.
 
Tora

Tora

The Enlightened Wise Ones
Member
Jun 17, 2018
8,641
Criware logo reminds me of Street Fighter 4, good times.
 
Pillock

Pillock

User Requested Ban
Banned
Dec 29, 2017
1,341
Up until now I've thought the hate toward Epic was weird and obsessive. But this has changed my mind. I now hate them too. but purely because of this slightly out of date logo!
 
coldcrush

coldcrush

Member
Jun 11, 2018
786
Graphic Designer here, so heres just my personal 2 cents,,,, I am so fed up of seeing the same ''modern re brand'' logos, I have worked on a bunch, even some for my own games studio and others, I dislike it when they become sterile and lose all the essence of the original just to look modern, I believe many of the newer rebrands will look very dated in 10 years (In the way concrete architecture of the 60's was cool and minimal at the time but often looks ugly and lifeless now) . In the newer flat color variant of the logo posted, at least they kept the original gothic font shape of the U... so it still has some of the personality but flattened off the gradients so that you can use it in more cases / shrink it etc. I think that people should understand that there is a balance to be achieved, keeping the essential elements of the original, but giving it more options to scale large or small, different textures applied etc is all good. So in this case I feel like they did a good job of bringing it up to date but not losing what make it the logo .... I hope that they stick with the U in the font that it is for the future.

UnrealEngine%2FUELogo_2017_BlackAlone-770x400-770d9059ab5d8a85aebac03f3821324cf5449aef.png
 
Qikz

Qikz

Member
Oct 25, 2017
12,533
Modern logos are awful, they all look the same. That unreal logo is vastly better than their new one.
 
Procheno

Procheno

Alt Account
Banned
Nov 14, 2018
2,879
I think it still looks nice. And they have a plain version of the logo anyways like the one provided in this thread
 
tarman76

tarman76

Member
Oct 27, 2017
2,123
If you just see that U and know that its UNREAL, then it's done its job. It's pretty ubiquitous, no need to change it now.
 
TyrantGuardian

TyrantGuardian

Member
Oct 25, 2017
4,293
VN1X said:
I actually agREEEEEEEEEEE
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Why are we doing this meme on this forum now? Eww.

Also I like minimalist logos as much as the next person but I also wish there was a bit more variation involved between companies. There's a lot of trend following going on and not enough innovation. I guess that makes sense, in a way.
 

Deleted member 8468

User requested account closure
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Oct 26, 2017
9,109
It's a bit ugly and outdated maybe, but it is iconic. The weird super edgy serifs have been around since the early days.
 
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