Tim Cook addresses iPhone pricing.

[JrBaconCheeseburger]

Found this interesting and wanted to share with ERA.

I am part of the problem but I justify the purchase by this being my most used product.

It's on me at all times.

https://9to5mac.com/2018/09/15/tim-cook-dual-sim-pricing-more-interview/

"We always thought … that if you provide a lot of innovation and a lot of value, there is a segment of people who are willing to pay for it," Cook said. "For us, it's a large enough group of people that we can make a reasonable business out of it."

"A lot of things you were buying are now so convenient in one [gadget] and it has taken those things so much further than they could have ever ventured as a stand-alone device," he said. "The role of the iPhone has become much larger in people's lives."

What's your take?

 

[wenis]

The modern cell phone in general is a huge part of everyday life. It's not just Apple that has us under their thumb. It's all of them.

 

[Carolina Reaper]

"They're addicted. We take advantage of that addiction."

 

[PSqueak]

"They're addicted. We take advantage of that addiction."

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This, fuck him.

 

[KHarvey16]

"They're addicted. We take advantage of that addiction."

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This, fuck him.

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You both sound like miserable people.

 

[Deleted member 2474]

capitalism is hell

 

[Y2Kev]

I don't think they're, like, exploiting me. I think I use my phone a ridiculous amount and hang onto it for 3+ years so really the value doesn't seem so bad. I'm on a corporate plan and get mine on contract for $550.

 

[dallow_bg]

They're not the only phones in the world.
People have options.

 

[Yoshichan]

"They're addicted. We take advantage of that addiction."

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.

 

[subpar spatula]

"They're addicted. We take advantage of that addiction."

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Or people see Apple as a consistent quality product that hasn't failed them. People see value in Apple. It's the same with WoW and subscriptions: people will pay it because WoW is consistent quality you don't get elsewhere.

 

[Mimosa97]

" reasonable business " lol

 

[Officer Big Mac]

You both sound like miserable people.

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Welcome to ERA.

 

[daboynem]

Or people see Apple as a consistent quality product that hasn't failed them. People see value in Apple. It's the same with WoW and subscriptions: people will pay it because WoW is consistent quality you don't get elsewhere.

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Why use wow for this comp

 

[Floex]

"They're addicted. We take advantage of that addiction."

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I mean yes but people are morons too. It's the people who hold these companies as some sort of messiah.

 

[PSqueak]

You both sound like miserable people.

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Because we dont buy into the cult of apple?

I mean, it's kinda very sad that Apple has gone so far to become the exact opposite of they original slogan: "Does More, Costs Less".

 

[Damaniel]

This, fuck him.

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If you don't want to pay Apple prices, there are lots of alternatives. Apple fans who whine about overpaying are bringing the problem on themselves by continuing to support them.

 

[KHarvey16]

I mean yes but people are morons too.

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People who like things I don't are morons.

 

[subpar spatula]

Because we dont buy into the cult of apple?

I mean, it's kinda very sad that Apple has gone so far to become the exact opposite of they original slogan: "Does More, Costs Less".

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Are you angry over MTV not actually play music 24/7?

 

[Elfotografoalocado]

But I can do everything I can do with an iPhone with my 200€ Android phone..

 

[hydrophilic attack]

basically: "because the crazies let us get away with it"

 

[Slayven]

I problem is at this point people are paying these prices for a few more gigs and no earphone jacks. Mobile phones have stopped evolving let alone being revolutionary

 

[dallow_bg]

But I can do everything I can do with an iPhone with my 200€ Android phone..

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So what?

 

[BeforeU]

He isn't wrong, there are millions who are okay with the pricing so why would they give up the profit thats on the table?

 

[KHarvey16]

Because we dont buy into the cult of apple?

I mean, it's kinda very sad that Apple has gone so far to become the exact opposite of they original slogan: "Does More, Costs Less".

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Calling consumers of a product a cult is an easy way to dismiss anyone who prefers what you don't. It stems from insecurity.

 

[PSqueak]

Are you angry over MTV not actually play music 24/7?

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No, but i do find it hilarious, i recall that one animated show VH1 used to have shamelessly made fun about the idea that VH1 doesn't focus on music much either.

If you don't want to pay Apple prices, there are lots of alternatives. Apple fans who whine about overpaying are bringing the problem on themselves by continuing to support them.

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I don't own apple products, i think it's awful he's been so shameless.

 

[Darknight]

They're not the only phones in the world.
People have options.

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How many people though have the mentality that they are trapped in the eco system?

 

[Deleted member 1476]

Milk them dry.

 

[Anthony Hopkins]

I remember the time I partied like time cook.

 

[Deleted member 9145]

the BoM of the phone is around 300-350 so yeah it's pretty wild

 

[Kyari]

As someone that has used iPhones since the 3G its disappointing that the price point has increased so drastically without catering to the upper-mid range price model anymore. The lack of iPhone SE tier pricing this generation is a real bummer, but ultimately I feel like we're at a point where phone technology has advanced to superfluous levels. The life span of iPhones especially feels increasingly elongated as apps/games/etc have reached a plateau in terms of specifications required to run them.

 

[subpar spatula]

I pre-ordered 2 iPhone XS Max 512gb phones today. I AM SO CRAAAAZY.

 

[PSqueak]

Calling consumers of a product a cult is an easy way to dismiss anyone who prefers what you don't. It stems from insecurity.

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And calling others "miserable people" for pointing out the greed and shamelessness of a CEO isnt?

 

[Walter White Walker]

I get a lot more value from my $130 phone.

 

[bremon]

" reasonable business " lol

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Lol. Yeah that jumped out at me. A tiny bit understated.

 

[dallow_bg]

How many people though have the mentality that they are trapped in the eco system?

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The cheapest brand new phone they currently sell is cheaper than the original iPhone.

If you want/need to stay with the ecosystem, you don't have to choose the latest premium options. (Most people I know don't)

 

[Pwnz]

At this point smartphones should be getting cheaper as all tech does.

 

[Ether_Snake]

Anyone is free to buy some cheaper phone, stop taking everything for granted, this isn't a public service.

At this point smartphones should be getting cheaper as all tech does.

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No, unless it was something that doesn't change. But the old less-smart phones have gotten cheaper, so you can buy that.

 

[Carolina Reaper]

You both sound like miserable people.

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Hit a little too close to home, eh?

 

[YuYu]

Or people see Apple as a consistent quality product that hasn't failed them. People see value in Apple. It's the same with WoW and subscriptions: people will pay it because WoW is consistent quality you don't get elsewhere.

Click to shrink...

Yep.

 

[Laserdisk]

Is an S phone with a bigger screen, it's a yearly refresh.
The near $2000 innovation staggers me

 

[Deleted member 6582]

There's a lot of things I use everyday that I invest very little into. Phones are definitely one and I'm not worse off for it. Twitter is more or less the same on all devices. It's all status symbol, like a Louis Vuitton purse, high margin and they know that strategy works.

 

[Floex]

Calling consumers of a product a cult is an easy way to dismiss anyone who prefers what you don't. It stems from insecurity.

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What are you talking about?

I love Apple products but I know when a company is taking advantage of its user base and a base that will gladly accept it.

 

[subpar spatula]

And calling others "miserable people" for pointing out the greed and shamelessness of a CEO isnt?

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"As a business we shouldn't charge for what we think the public values us at. We should only profit $0.01 on each item sold. That's the good and right way to do things."

 

[Mars]

Folks already playing PR/Damage control? ...they come with the quickness, give Nintendo fans a run for their money.

 

[BAD]

Phones are more important than laptops for most of us. It's no surprise they are priced close to them now.

 

[Deleted member 26104]

Companies will charge what they think people will pay. It's almost like they exist to make a profit.

 

[GaijinDensetsu]

Don't hate the player. Nobody is required to buy these things.

 

[Thunder]

We always thought … that if you provide a lot of innovation and a lot of value, there is a segment of people who are willing to pay for it," Cook said. "For us, it's a large enough group of people that we can make a reasonable business out of it."

Click to shrink...

 

[dallow_bg]

Click to shrink...

Maybe he means resale value, cause that's no lie.

 

[Elfotografoalocado]

So what?

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Then it's not that innovative, or revolutionary, nowadays.