E3 may be obsolete but it was still more exciting than anything shown this summer sadly. That said the impact of E3 is about relationship bulding in person, especially for these smaller studios. Like, no duh AAA publishers were going to be fine.
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[SuperData] AAA publishers are doing just fine without E3. Sony and Ubisoft had a higher audience than in previous conferences.
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True - though I do think they should do more than just drop trailers. Some pomp and ceremony is important, I do like actual presentations.
There was no lockdown in many parts of Europe after May, and the PS5 event wasn't at night over here like E3. Once again, America is not the whole world.
I am not from America. My point still stands, even in countries which eased the lockdowns in May, WFH was still very recommended to say the least.
My mistake. It happens so often here, that it's become natural to assume the point of view is an American one. Nevertheless, the PS5 event was aired at an optimal hour for EU residents, dunno about the Ubisoft one, whereas E3 starts always around 04:00 AM over here.
As for WFH, I dunno how that's supposed to matter for evenings. June was particularly warm here, so a plenty of people spent their free time outside, avoiding crowds. The bars were opened in the beginning of June with restrictions, and could remain open until 11:00 PM. So, it's not like there was nothing else to do than watch the events, which seems like a common narrative on this thread.
E3 as it is dead, I have no doubt about that. Esa has done their best to kill it just by some of the things they have done. That being said I could see an event happening that's E3 like even if it's just for the industry and online events become the norm pandemic or no pandemic.
Only looking at Twitch feels like it could paint an incomplete picture. It's not like it's the only venue were the mentioned shows could be watched.
This year's an outlier alone just based off the pandemic this data is pretty much useless in that type of comparison. Saying more people watch doesn't make much sense when more people are at home comparatively than the last few years. Without apples to apples comparisons over a rolling period of years with the same circumstances and people at home this doesn't mean much.
Viewers have been suffering though. These shows across the board have been hella whack. I'd be pissed if I woke up early for any of this lol.
The time wasnt good for me, I was in Malaysia, so it was 4 am for me ... But because its lockdown time and my sleeping schedule is fukked, i managed to catch the conferences on twitch. Any other time, i'd have just watched it the following day when it was more convenient for me.
I don't think it's necessarily a fair comparison, there's just too many individual factors involved, but there's no doubt that publishers can do their own presentations and get good numbers. That's not really new news though, as there were certainly enough presentations like this outside of E3/Gamescom/TGS to demonstrate it before all this happened. The bigger question is whether the multiplicative effect of trade shows like E3, where media outlets are producing tons of content with demos, interviews, etc. is still present
This year has been quite boring having everything all broken up. But since everyone is at home of course numbers are going to be high. My question is what was the number of viewers back in 2013 compared to today because that would really be the only fair comparison to see if E3 matters anymore. This is a console launch year
Lockdown + better time for their conferences, so both EU and US regions could watch it = Record viewership. I doubt it has anything to do with E3 or lack of
This is exactly what I was thinking would happen. The big ones are going to do fine while the more indie ones are going to struggle. I'd really like to see some more analysis focusing on any possible comparisons they could make between this year and last in that space though I don't know how possible that is.something similar was posted on gamesindustry.biz yesterday
We don't need E3 anymore
The question of how much "we" as in industry need E3 has been a hot talking point for years now with cases to be made f…www.gamesindustry.biz
Agree, this summer has been a mess of game announcements. People have shit on E3 over the years, but this year has just highlighted how much better than the alternative it really is.
I'm sure this is noted somewhere in the data reporting, but those engagement numbers sure-as-shit shouldn't be taken as a "given" in future years, considering the trends we've seen in *most* gaming metrics in light of the COVID-19 pandemic. It may end up working out along similar lines in the long-run, but this would be a poor year for a baseline.
That being said, E3 was already supplanted by other digital/press events for the most part.
That being said, E3 was already supplanted by other digital/press events for the most part.
I mean I think the phrase "correlation does not imply causation" works here to a T. We're in the middle of a pandemic where a lot more people are staying home. Even if it was E3 digital it would have broke records this year for sure.
I don't have doubts that they are doing fine without E3, as the conference already was a let down for some years. I'm just not sure if "audience" is necessarily the metric to be used here - after all, I'd argue more people get in touch with news through media outlets and youtubers, not directly with the source
I just don't see where that contact is eventually made-up though. The rise of PAXes in the US and the shrinking importance of E3, you would think would have impacted the mindspace E3 seems to take up but it really hasn't? It's a problem in my eyes if you have TGS, you have Gamescom, but you have nothing even aspiring to that level in the US. Obviously not everyone agrees with me, but physical marketing touchpoints will be important again once we are in a world where they can exist again, possibly moreso, and the vastness of the US means these need to be in destination situations.
This is one of the few times eras opinion is more relevant than "the mainstream audience"
cause the mainstream audience doesnt even know E3 died or was a thing. mainstream audiences dont watch game conferences period
ERA has like 60k users. The Sony show had 1.5 million viewers so saying the mainstream audience didn't watch is just nonsense.
you do know not every "hardcore" gamer on earth posts here right
playstation sold 80M+ consoles. 1.5 for a conference is a very small portion
Everyone at high risk areas, not everyone everywhere.
As far as leisure time goes, it's been close to normal here since the beginning of June, and people have certainly not been locked at homes since the heat wave began and bars were allowed to open. If anything, people would have been more likely to miss the PS5 event, since it was shortly after many of the restrictions were lifted, and they were fed up with staying at home and watching TV.
Not speaking of myself, as I enjoyed the quarantine, and I still haven't gone to bars, or any closed/crowded spaces aside from supermarkets to buy food. Eventhough we have very few infections here in Finland. They've risen again to some extent, and it remains to be seen if it was a mistake to remove restrictions and open bars so soon. (I think it was)
I don't think many people used to watch E3 live in Europe, as it always occurred in the middle of the night here. That's in stark contrast to the PS5 event's schedule in Europe. I think E3's perceived importance is skewed by US-centric viewpoint.
It was much more than 1.5 million .
Like it was 2.5 million on one youtube watching live .
Think i read it was over 10 million when you add up everything .