Amid the streaming wars, companies have had to experiment and figure out what works to keep subscribers interested. Subscriber churn is real and the competition for viewership is intense with viewers having an average of five streaming subscriptions in 2021.
One of the heavy drivers of subscriptions is new, popular content. When a movie or series is heavily anticipated or begins trending, it's no surprise that viewers want to get in on the action, so they subscribe to a service.
In recent Antenna streaming subscription data provided to The Wall Street Journal, it looks like popular content is a major contributor to increasing subscriptions. "Greyhound" on Apple TV+, "Hamilton" on Disney+, and "Wonder Woman 1984" on HBO Max all caused a spike in subscriptions at the times of their release.
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