This answer is so weird. "No free games, but you can access our servers for free....after spending $60 for the game".
I still have no idea why someone would pay full price for a game just to stream it off a server.
To avoid the cost of a console, which is an entry cost of hundreds of dollars. People spend $10+ for movie tickets, people spend $60 to watch a PPV event - the idea of buying the movie and avoiding the cost of the Blu Ray player won't be inherently aversive to people.