Former PlayStation executive Shawn Layden has called for the industry to examine the trend towards bigger and more expensive games, describing the established AAA model as "just not sustainable."
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Layden recalled the days of $1 million production budgets for the biggest games on the market, and referred to a commonly stated theory that the cost of development has doubled with every new generation of consoles.
"The problem with that model is it's just not sustainable," he said, explaining that the current generation has seen the cost of development reach between $80 million and $150 million for most AAA games -- excluding marketing costs -- with production taking up to five years from start to finish.
"I don't think that, in the next generation, you can take those numbers and multiply them by two and think that you can grow," he continued. "I think the industry as a whole needs to sit back and go, 'Alright, what are we building? What's the audience expectation? What is the best way to get our story across, and say what we need to say?'
"It's hard for every adventure game to shoot for the 50 to 60 hour gameplay milestone, because that's gonna be so much more expensive to achieve. And in the end you may close some interesting creators and their stories out of the market, if that's the kind of threshold they have to meet... We have to reevaluate that."
Shawn Layden: "I would welcome a return to the 12 to 15 hour AAA game"
Former PlayStation executive Shawn Layden has called for the industry to examine the trend towards bigger and more expe…
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