Rian Johnson: Apple Won’t Let Movie Villains Use iPhones On Camera
- Thread starter Schlorgan
- Start date
Few things.
1. That is a dumb requirement by Apple, but I'm not really all that surprised. I feel like dumb stuff is par for the course with them.
2. I appreciate Rian's honesty, but now I feel like in any modern mystery movie, I'm going to pay attention to whether it's an iPhone or an Android now.
3. Did I mention that's super dumb from Apple?
1. That is a dumb requirement by Apple, but I'm not really all that surprised. I feel like dumb stuff is par for the course with them.
2. I appreciate Rian's honesty, but now I feel like in any modern mystery movie, I'm going to pay attention to whether it's an iPhone or an Android now.
3. Did I mention that's super dumb from Apple?
It is a treat how far they go to refer to a real product without using the real name. Like instead of Amazon they will say "Redwood" cause techincally the Redwood force is a rainforest
Well for product placements, it's fair enough. They are basically subtle ads and you wouldn't want say a Neo-nazi trying to sell you iPhone.
I always hated fake ass phones or computers in early aughts movies, it always took me out of the film.
If I see a character with an iPhone or Android, I'm focusing on the scene. If I see them with some weird ass phone with a pear logo, then I'm just focusing on the phone.
It seems most movies now-a-days have real phones, though. I can't remember the last time I saw some 3D printed monstrosity.
i think this is pretty normal in the film industry?
There's all kinds of stipulations with certain brands/products
There's all kinds of stipulations with certain brands/products
Oh no, I love that sort of thing. It used to be illegal for the BBC to show any actual brands at all in their programming, and the lengths they went to to avoid doing so were very fun in their own way.
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Apple cannot stop villains or anyone else from having iPhones, it's only when a product placement contract comes into play that Apple is in a position to make demands because they're paying the studio a lot of money.
Then nothing. If you don't have a product placement contract you decide. But you're not getting any money.
I used to enjoy it to an extent (Finder Spider!) but now it's just SO cheesy and completely destroys any semblance of realism
But what if I want to set my movies in an optimistic future where the default search engine isn't run by an evil corporation that sells its users private data?
Yeah, there's nothing more eye rolling when someone is taking a sip of a Coke or Pepsi and the label is perfectly facing the camera....every time.
Yes, I'm aware in this instance it was on purpose.
This mentality explains so much about the state of moviemaking these days.
Kekekeeeeee! MUUUUUAAHHHAHAHAH!! HYAHAHAHAHAAAAAA!!!
So you have finally unveiled my schemes after all this time Apple? We aren't so different you and I. OH BUT IT'S TOO LATE NOW! I unleashed my keikaku decades ago!
KEKEKE!
Total global saturation is at hand!
So you have finally unveiled my schemes after all this time Apple? We aren't so different you and I. OH BUT IT'S TOO LATE NOW! I unleashed my keikaku decades ago!
KEKEKE!
Total global saturation is at hand!
i dunno, would you really have had a problem with the Avengers using Stark brand phones?
This so stupid. Reminds of Marvel not letting Capcom characters beating up Marvel characters in Infinite marketing.
Nobody cares about such stuff you dorks.
Nobody cares about such stuff you dorks.
OP
OP
As has been stated by others, you can use them, but if you want Apple to pay for the promotion you can't let the villains use it.
Remember in Iron Man 1? Tony Stark has two Apple computers at his desk, while his nemesis has a giant Dell.
illegal use! apple ninjas are already on the way to the netflix offices.
NOS unlocks 6GReal heroes use RED phones.
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Fast 9’s trailer reveals Dom was suckered into the $1,200 Red Hydrogen One
The RED Hydrogen One is the Fast and Furious series’ latest guest starwww.theverge.com
Whenever someone says this I feel like I'm in a crazy dimension. Nothing is worse than blatantly being advertised at in the middle of a movie... "Oh here's some really important plot information, better stop to take a sip of this convenient pepsi can!"
OP
OP
It's less that they won't allow it to happen and more that they won't pay for the product placement if the villain uses an iPhone.
If you want me to believe your story is taking place in the real world, then it should reflect the real world. You can show google results without zooming in on the google logo. If they force you to show it, then so be it. Your analogy is not at all comparable btw.
This has probably been a thing for a while: https://www.wired.com/2002/05/24s-good-guys-do-use-macs/
I don't mind real products in film as long as it isn't overt or distracting but at the same time, if Apple is going to be this restrictive about it, fuck em' and don't use their products at all.
As it pertains to product placement in films/tv most companies don't allow their brands to be associated with "bad".
This is very common. You think Disney would let Jason put on a Mickey Mouse mask before he chopped people up?
This is very common. You think Disney would let Jason put on a Mickey Mouse mask before he chopped people up?
This is one of the best breakdowns I've seen. So many just feel like PR and the director often doesn't have much to say beyond the obvious, but here Rian is actually breaking down the technical filmmaking of this scene. I highly suggest people give it a watch.
It helps that most of the time when there is an outright bad guy, you assume they'll be using a Tracfone or some other sort of burner.
