Which is precisely an example of slighting part of their consumer base.
Indeed indeed.
Which is precisely an example of slighting part of their consumer base.
He's a celebrity now. He's had TV (like, actual TV) appearances, there are toys and stuff of him, book tie-ins... basically, more than any other streamer out there, he's become a brand.
Believe it.I went round to my nephews/sister-in-laws house at Christmas and both kids were dressed head to toe in Ninja branded clothes.
Sister-in-law just thought they were generic ninja clothes (as in 'a ninja', not 'Ninja')
What kills me is Mixer is 2/3rds of the framework Microsoft needs to create a serious YouTube competitor. That's where the real blood is in the water. Try to find a major YouTuber that doesn't complain about ad revenues tanking and having to crutch almost entirely on Patreon, weird algorithm garbage, lack of transparency from YouTube staff and just constantly being SURPRISED by changes that benefit no one, new "Kids" restrictions that don't make sense and massively limit site functionality (even the FTC said they didn't ask for many of the changes), and let's not forget all of the Alt-Right and other bigoted content the site has been proven to push people toward.
I get it, taking on YouTube and Google is hard, especially when they can't take down Twitch and Amazon. But people aren't looking for an alternative to Twitch (unfortunately). They are, however, looking for an alternative to YouTube. Microsoft has the money and the servers and the architecture.
It's the fact that they always seem to come late to the party.
Apple was also late to the party in respect to smart phones and mp3 players, but they executed it so well they became popular anyway.
I don't own any apple products personally but I don't think being late to the party is a problem if you do it well.
I have to admit that the video of their GM speaking to the team at their town hall is one of the worst examples of shitty coporate bosses trying to give a prep talk I have ever heard. Absolutely shocking.
The Zune HD is still the best media player I've owned.Sounds like a Zune situation, great product, nobody choosing it as their preferred device/service
Ninja on Twitch had 3-6 times that.
Shroud had 10 times more than he has today.
Credit to MixerStats, here are Ninja's current statistics:
Credit to Twitch Tracker, Ninja's Twitch Stats (The last time he streamed on Twitch):
Ninja's Overall Viewer History:
Thanks!Lot more than that. Though 10k viewers is a lot even on Twitch, any streamer that gets 10k viewers regularly would be one of the top streamers on the platform. So ya even though it's declined, that's still a lot of people.
That's been the joke about anyone that moves off Twitch for the payday.
What's probably going to happen is that most of them will come back to Twitch when their contracts end.
3 year contract is not so bad for the money they got. At least they'll have a chance to be relevant again when it's up.It's the money bag. The generational wealth securment plan. As I said when both made their moves: get the bag. No fault or shame in that. They hustled hard, made their brands what they are, and had the opportunity to cash in big time. Tomorrow is not promised. Hand/wrist, finger injury could have prematurely ended either of their careers at any point (or could at any point in the future). So my message to any streamer: Always. Get. The. Bag.
After their Mixer time, they can retire and start putting their names on PC hardware and accessories like F1tality did (they do this a little bit now, but could still expand that). Or they can keep playing if they enjoy it that much, I guess.
But with $30+ million in each of their bank accounts, the fool's path would be to just keep grinding away playing. The real play is to parlay that brand into products that can minimize your daily grind and maximize your brand name and income. Either way, we'll find out what they decide to do in a couple of years. I believe both have 3 year contracts.
Apple was also late to the party in respect to smart phones and mp3 players, but they executed it so well they became popular anyway.
I don't own any apple products personally but I don't think being late to the party is a problem if you do it well.
The last 30 seconds or so made me cringe hard. Goodness.
I saw MS getting Ninja as a move for him to advertise games alongside the Series X (e.g.: Halo Infinite) instead of actually bring a ton of viewers over instantly. We'll see where that goes, but yeah—can't say I'm surprised by team morale being low after watching that video. 😬
I'm not sure you get my meaning. Youtube, twitch, and I believe ustream were in the PS ecosystem before XBOX. I don't mean making a stream, or games exclusives like what mixer did with smite. More so prioritizing support like we saw with other apps throughout the gen.
I can't imagine why. Now to watch that clip of Ninja being incapable of cutting bread. 30 million dollars well spent!
Genuine question, why is so much commentary based on the assumption that Mixer either has to be #1 or close down? Is there really no room in the market for two streaming services?
Of course, but Youtube gaming is the alternative, not Mixer.Genuine question, why is so much commentary based on the assumption that Mixer either has to be #1 or close down? Is there really no room in the market for two streaming services?
Exactly this. Even YouTube Gaming struggles to compete with Twitch and they still blast Mixer out the water in both views and hours. I don't honestly see Mixer lasting by the end of 2021. I really do think Amazon or Google will buy the tech behind it and use it for their services at this point.
Exactly this. Even YouTube Gaming struggles to compete with Twitch and they still blast Mixer out the water in both views and hours. I don't honestly see Mixer lasting by the end of 2021. I really do think Amazon or Google will buy the tech behind it and use it for their services at this point.
I can see where you'd come from with that but I'm not so sure Mixer has much of an impact in the technical aspect for that. Low latency isn't really something that they could necessarily help with as anyone can do it, just takes a LOT.Considering I believe Microsoft are leveraging that tech in xCloud, I doubt that very much.
I can see where you'd come from with that but I'm not so sure Mixer has much of an impact in the technical aspect for that. Low latency isn't really something that they could necessarily help with as anyone can do it, just takes a LOT.
The irony of these posts, of course, is that Mixer desperately wants that exact same chat base on their site. They are courting it and being ignored. Suggesting that it has something to do with the platform (that somehow the Mixer community is nicer and less toxic because it's a better place) is just a misunderstanding. Should Mixer grow, its chats would look like Twitch's. Because they are the same general audience and It is a zero-sum game.
This is a great point. Why would any big streamer organically move to Mixer when they know holding out will potentially net them millions? This is the same challenge EGS has.The problem with buying streamers is that the rest of the big guys on Twitch have 0 reason to switch to Mixer unless they get offered a large contract.
Genuine question, why is so much commentary based on the assumption that Mixer either has to be #1 or close down? Is there really no room in the market for two streaming services?
I went round to my nephews/sister-in-laws house at Christmas and both kids were dressed head to toe in Ninja branded clothes.
Sister-in-law just thought they were generic ninja clothes (as in 'a ninja', not 'Ninja')
Yes, there were plenty of smart phones before the iphone.
One of the most popular was the Blackberry phone.
Apple wasn't late to smartphones.
They redefined what a smartphone was.
That's how you make a splash when new to a market
They were almost a decade late according to the common definition of smartphones.
What apple did was improve the touch screen interface, which already existed in many smartphones previous to it but it was not as polished.
A gross oversimplification of what the iPhone was and did to the market.They were almost a decade late according to the common definition of smartphones.
What apple did was improve the touch screen interface, which already existed in many smartphones previous to it but it was not as polished.
In the actual market, no one was using the term 'smartphone' 10 years before the iphone.
Yikes, what are the numbers for KingGotalion or whatever he is called, always seemed like a dumb move, he wasn't even that big on twitch, 3 digit numbers now?
That's been the joke about anyone that moves off Twitch for the payday.
What's probably going to happen is that most of them will come back to Twitch when their contracts end.
One night a couple weeks ago someone made a channel on Twitch and was rebroadcasting old Shroud streams with 6500 people watching. I went to Mixer to see if Shroud was live and he was with 7000 viewers.
The Zunes PC software was fireIt won't.
Platform agnosticism (or the perception therein) is essential for streaming platforms to be successful in the broader sense. And by and large, the PC gamer base dictates which streaming platform is the strongest, as the PC version of most games represent the fiercest competitive player base and experience. Plus, a lot of the strength of Twitch comes from non-gaming streams, which barely even exists on Mixer.
I mean look at this shit: Twitch IRL viewers vs Mixer IRL viewers at this second -
100,000+ on Twitch. 890 on Mixer.
Let that wash over you. That's more than 2 orders of magnitude the audience in just this one channel sub-group. This sort of difference between platforms really the standard rather than the exception by and large when you go from game to game. In some cases, 3 orders of magnitude.
This is about as much a conversation and competition as Zune was to iPod. Windows Phone vs Android/iPhone. That is to say, it only gets brought up because of the size of the company behind it, not because it's actually competitive. Because a few true believers(tm) want to keep hope alive against a very clear market reality.
Streamers aren't suddenly going to choose to stream on Mixer because XSX has deeper integration into the platform. It will also have a Twitch app and capture cards will still be the definitive way to stream. Twitch will still be the biggest and best potential audience for any streamer that wants to grow, regardless of console.
This was never a competition.
I mean what would the logistics even be for that.Regarding making Microsoft games exclusive to Mixer:
That could backfire, HARD.
Completely ignoring the effect streaming has or has not on sales of a game, if Mixer still isn't taking off considerably, you will have a situation where you have Microsoft games being streamed to very low viewer numbers. And we know how the internet is in regards to viewership = sales success.
Yea, I had a brown/green one. It was nice and sounded better than my iPod. But I was also under no delusions that it could or would ever be a competitor in the maket. It was a niche product like a Diamond Rio player or MiniDisc player. It was never going to be more than niche. I feel the same about Mixer. The only question is whether that's good enough for its audience and for Microsoft.
Real talk for the logest I thought Mixer was some kind of corporate internal software. You know how they try to give them cool namesYea, I had a brown/green one. It was nice and sounded better than my iPod. But I was also under no delusions that it could or would ever be a competitor in the maket. It was a niche product like a Diamond Rio player or MiniDisc player. It was never going to be more than niche. I feel the same about Mixer. The only question is whether that's good enough for its audience and for Microsoft.
I like how Ninja just dyed his hair for Goku cosplay streams but then that became part of his shitck, how he has to dye his hair forever.
I mean what would the logistics even be for that.
How do you make streaming a game exclusive to a streaming service? It sounds absurd. Capture cards alone defeat that concept, and if streamers can't put their content where they want it to be, they simply won't play the content. It's really that simple. There is no game in existence, out or coming, that a streamer would trade their audience to play.
which just means MS would be saying "biggest streamers dont play our video games, play our competitor's"
Omg I didn't know this sick ninja lore.I like how Ninja just dyed his hair for Goku cosplay streams but then that became part of his shitck, how he has to dye his hair forever.