I hope the use of bright pink in the logo is meant to imply the game'll be a bit more colourful/out there than its predecessor.
The concept behind Rage was actually pretty solid, so I'm fairly into the idea of them having another go at it. It'd be cool if they borrowed a bit more from Fallout--an open-world post-apocalyptic shooter with vehicles, and slightly more developed RPG elements - an actual dialogue system, for instance - plus the greater focus on decent shooting you'd expect from an id game, could be really cool. (Assuming it's still id, anyways. Bethesda might've given it to one of their other devs.)