Really not been too much of a fan. Sure they essentially "can't fail", because most people are automatically going to be interested in PS5 as they mostly own a PS4 already, and I'm sure the exclusives help too, unless they did some really terrible moves, like Xbox One launch level moves. I really feel Xbox did a better job this gen in terms of marketting, we're seeing previews already, I feel they've been pretty transparent (other than ignoring the biggest non-secret that was the Series S for a year), and been making some pretty consumer friendly moves throughout, but simply didn't seem to be as popular as what Sony did.
So I'm gonna start with all the negative stuff, as I think it mostly has been really, I've seen their marketting and promotion as weak, at least leading up to this point, and it annoyingly/sadly worked for most of it. They released the name of the PS5, like that was going to be such a revelation, and then the logo, which again, shouldn't have been much of a revelation, but this did get a lot of retweets and etc. apparently, which I guess mean it went well? The articles they did earlier in the year I was more of a fan of, it was sudden which was weird, but there was at least info to digest. Since those points though, they've just been incredibly quiet and really it's felt like they were just waiting for Xbox to make a move so they could react to it later and gain some points over them.
The other issue is their cross gen stuff, basically no promotion at all. I'm not aware of anything they're doing to upgrade their existing PS4 games on PS5, other than Spiderman which they essentially want people to pay full price for, while I'm seeing Xbox doing it for free. Depends how PS5 boost mode will be, but doubt it's gonna shine in comparison to what Xbox is doing. That and Xbox has the "Smart delivery" program, which sure Sony doesn't technically need.. if things were clear, which they're not. Their PS store listing for Miles Morales for instance mentions nothing about a free ugprade for PS5, and I haven't noticed the same for other games with that confirmed. Ideally their store should be saying what offers free PS5 upgrades and it'd be nice to state which games don't, which Xbox's smart delivery icon basically tells you, which makes me feel Sony either didn't consider, or simply didn't want to consider anything about cross gen or easing the transition as much as they talk about it.
Then there's the long periods of time without any news, to think prices/dates only went up like 2 weeks ago, (Xbox weren't much better here too sure), and you can blame covid to a degree about this sure, but to just two months before launch? Then lastly, a lot of news they left out of their big video... when pre-orders go up, they're pricing games more now, actual confirmed LAUNCH titles, a bunch of PS5 exclusive games confirmed on PS4 too. Some of this just seemed incompetent, because WHY wouldn't you want to say Demons Souls is a launch title, but the rest could be seen as being designed to be mentioned off-screen to get less attention, so not a fan of that. I'd also say the vagueness of what they define as exclusive is eyebrow raising too, Rise of the Tomb raider got pounced on for this, and we're not seeing that to the same degree for things like FF16, Project Athia. Timed exclusive or forever exclusive? Also there's the OS, still nothing about that. Or a teardown. Xbox simply has them beat in how much they've shown and Sony just feels to be playing catch up or reacting to them more than doing their own thing that impresses on their terms.
As for the good parts... their PS5 showcase event was great, honestly that's been the only thing that's gave me more of a feel of what to expect for next gen and ponder the possibilities of what this hardware can achieve. Honestly a large part of this was simply due to Ratchet and Clank, being teleported to entirely new worlds instantly was great to see and something I wouldn't have been able to imagine happening on current gen. That and the whole video was presented well. Their latest video was pretty good too in terms of announcements, starting with FF16 was huge to me, and ending with GoW 2 (Even though I feel Sony needs to know by now, simply revealing a logo isn't a reveal, I honestly would have been totally fine if they just showed kratos staring into distance, at least SOMETHING, at least nice to see 2021, which I'm almost certain we're gonna see delayed, but easily gonna be one of my most anticipated games this gen.
Really that's it, I don't feel these are really marketting/PR things, but I could praise that they're feeling to be evolving the experience more with next gen when compared to Xbox in terms of the controller. Xbox seemed to more just refine their X1 controller, which is fine and has it's own pros with using older controllers on the Series S/X, but then I see dual sense with adapative triggers, bigger vibration tech, entirely new controller design and that does excite me more. No idea about their OS, but imagine it will be different. Again, it's not saying the Xbox OS is bad for not drastically changing, and Xbox's OS may even be better in the end because of it, but the idea of a new OS does excite me more.