Its not about "comedy" matches. All of those established rule sets in wrestling, the things that outside of the context of professional wrestling, like a three count, like pushing guys to the ropes, like count outs, like heel champs not losing their belts on DQs or count outs, all exist in service of the match and in service of creating drama. Yes, in a vacuum a 3 count to win a match is dumb, like a lot of things in wrestling. But in the context of a heated, great match, it can serve to heighten the drama and intensity. Thats why all of these things exist. Trying to fashion things closer to "real" combat or MMA would be dumb. Just watch MMA. A "scripted" MMA fight has never not looked terrible, see RAW Underground, or see that Hager/Wardlow cage match. Wrestling is not real combat. Its not real fighting. And it seldom ever looks like a real fight or real MMA match. For good reason.