Words matter, they have power. It is important to be clear about what the issues are otherwise we are just a frothing ball of indignation with no direction.
When it comes to these particular changes, they are so minor. Who cares? Seriously.
I just get annoyed when every time a company alters it's game slightly to fit national tastes it is labelled as censorship.
Obviously a lot of people care. I don't know why you seem so intent on minimizing the issue just because you don't care.