I know that being first grants you a lot of advantages, specially in the software game. You can get features added slowly and when you do its a good thing. Newcomers are at a disadvantage as, they are expected to be as feature rich right out the gate. That is to say, i don't expect the app to be as good as Netflix Or Hulu. They've been long in the game and have had time to implement plenty of QoL features and ideas.
Still i cant get over how annoying this app can be at times or at least the Tizen Version(Samsung TV). Ads at the end of each episode freeze a few seconds in and you have to go back to the list of episodes to watch the next one. The list starts at episode one so you have to find the next episode by hand. The episode list goes both up and down so you can just as easily go backwards and have to sort by later episodes first.
Also Criminal Minds isnt on the service but has a page, if you you can even click start paying and then nothing happens. We thought the app was just broken, until we googled. The app only streams the current season while its on air and then they can no longer host it, which is great as the show just aired its last season. So you're stuck going to Netflix to watch their show... Then have a 4 season gap where you cant watch the show on either service. It was really annoying as the show was the main reason to get the app in the first place. Really my fault for not looking it up prior, for now we just watch NCIS.