This is much larger than I expected. The store supporting any tech developers want to bring pretty much solves a lot of issues gamers had, the new openness with commerce not locked to Microsoft is crazy, and is a shot at Apple. I really liked the android app integration, the improvements to display handling, and direct storage coming (Which was known). It was nice to see actual time given to gaming as well.
Yet biggest thing for me is what Satya Nadella had to say at the end with 'Sovereignty for creators and agency for consumers.' leading to: "Windows just isn't a OS, it's a platform for platform creators. Today the world needs a more open platform, one that allows allows apps to become platforms in their own right. Windows is the platform for things bigger than Windows to be born. That's our aspiration with Windows 11, to be the platform to be the next web, the next transformational software category, the next personalized content business. A platform can only serve society if it's rules allow to this foundational innovation in category innovation." They're not fucking around.