Microsoft Super Bowl Commercial (Xbox Adaptive Controller)

[a Master Ninja]

And they said they are open for other companies (Sony, Nintendo, Valve) to use their device/idea and make it a standard for anyone who has a disability but multiple consoles. Because this stuff is expensive enough

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I really hope those other companies take them up on that. It would be a win-win all around.

 

[Gowans]

Love it, the tag line is great, love the message.

These kids are too cute!

 

[Pygrus]

So awesome of microsoft to make something like this. Seriously, this may be one of the greatest things the gaming industry has done for people with physical disabilities. (the controller, not the commercial.)

 

[CthulhuSars]

Right in the feels. This controller is amazing and I am glad MS created it.

 

[johancruijff]

Really good stuff

 

[bsigg]

Well done Microsoft.

 

[McScroggz]

I'm not crying I just put some eye drops in to cover up my fake tears.

 

[Instant Vintage]

I teared up at work and my coworker asked if I was okay. Showed her the commercial and she cried.

Great job, Microsoft.

(The dad crying got me. It got me good.)

 

[Jenea]

Xbox One is the best console for people with dissabilities.
Great ad.

 

[Xavi]

Absolutely beautiful.

 

[so1337]

That's really fucking cool, man.

You can also use it on other consoles if I'm not mistaken.

 

[Brinbe]

damn, getting dusty in here... =')

completely nailed it.

 

[Greigor the FellHand]

These commercials always make me tear up. T.T

good on ya microsoft.

 

[nib95]

Great ad!

 

[Vexii]

I'm very impressed by this. Having done some work for one of the primary charities that helped develop the adaptive controller this gets me right in the feels.

You can find out more about Special Effect, a UK based charity here: https://www.specialeffect.org.uk/

 

[crazillo]

I have applauded them for this before, but I think to put the adaptive controller up for the superbowl commercial is just a great move. Kudos to them, I always tear up in joy when I see those commercials.

 

[Outrun]

Bravo.

This needs to be a priority for all.

 

[Trup1aya]

Damn... I'm tryna read my gaming forum and someone's in the office chopping onions... The nerve of people

 

[blaisedial]

I believe Nadella has a child with significant disabilities (cerebral palsy I think?). I could see this being something he would put full support behind even if there was little chance for financial returns.

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He has 2 children with special needs. Wouldn't be surprised if he made this happen internally.

https://www.goodhousekeeping.com/life/inspirational-stories/a46221/satya-anu-nadella-microsoft/

 

[cw_sasuke]

Amazing commercial - really love it....good job MS.

 

[topplehat]

That was really nice

 

[space_nut]

Salute to you MS! When everyone plays, we all win :)

 

[elzeus]

Great commercial for an awesome accessory. They should follow up next year with a Scarlett ad using a similar tagline "We're not different when we play"... it kind of works as a political ad too.

 

[Smurf]

really well done, kudos do MS.

 

[Dhuggs_]

The first commercial made me tear up, and this one did the same thing. Microsoft did a great thing with this controller and to put this ad on one of the biggest events is awesome.

 

[Raide]

See I know it's marketing but the good type, which is rare. Bravo MS for accessability. More people playing is great.

 

[H-I-M]

The fact that they spent their SuperBowl money on a contrôler...

 

[SonofDonCD]

I don't know if this has been posted on ERA before, but the related videos posted this amazing 5-min ad for the controller:

 

[JayBee]

Honestly this is beautiful. kudos MS

 

[ASaiyan]

Paying to air this during the Super Bowl is such a class act. Well done MS.

*-*

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This kid is all of Era, haha.

 

[m23]

The fact that they spent their SuperBowl money on a contrôler...

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It's much more than a controller...

 

[honest_ry]

MS are the winners this gen because of this controller.

 

[Detective]

Heartwarming.
So happy to anyone with these circumstances enjoy their hobbies.

MS never gets enough praise for this controller.

 

[Deception]

Legit brought tears to my eyes.

I know this all marketing but from people who actually use the adaptive controller, does it really help improve your ability to play?

 

[NMFried]

Crying at my desk. I love this.

 

[Tregard]

One of those rare, utterly feel good pieces of gaming news.

 

[Deleted member 36578]

Aww, that actually made me tear up

 

[Bold One]

Awwww that's so sweet.

Very nice

 

[Deleted member 12790]

So awesome of microsoft to make something like this. Seriously, this may be one of the greatest things the gaming industry has done for people with physical disabilities. (the controller, not the commercial.)

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Just a heads up -- these controllers come from Special Effect, who make these types of controllers for all systems. Microsoft's is the only one that is actually 1st party licensed, though, but Special Effect has been doing great work for a long time.

 

[ahoyhoy]

I just looked up the adaptive controller accessories out of curiosity.

https://www.microsoft.com/en-us/p/specs-switch-red/919kp67w2rw5/rjzr

They're charging 65 bucks for a single button?

 

[Ravelle]

I just looked up the adaptive controller accessories out of curiosity.

https://www.microsoft.com/en-us/p/specs-switch-red/919kp67w2rw5/rjzr

They're charging 65 bucks for a single button?

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You're better off just buying an extra controller.

 

[Merton]

I'm not crying you're crying.

 

[airbagged_]

This broke me this morning. Sucks that a few people were in the replies complaining about the outage with the system and not using another tweet to bitch and moan.

 

[ghibli99]

What a great ad. Still feeling emotional after seeing the dad choke up speaking about his son.

 

[Trup1aya]

I just looked up the adaptive controller accessories out of curiosity.

https://www.microsoft.com/en-us/p/specs-switch-red/919kp67w2rw5/rjzr

They're charging 65 bucks for a single button?

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I can't imagine the principles of the "economy of scale" is friendly to these devices.

 

[ahoyhoy]

I can't imagine the principles of the "economy of scale" is friendly to these devices.

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I think there's a reasonable medium to be reached here, especially considering I'm sure most users of this controller need at least one of these buttons.

 

[Gundam]

Love it. Love that it's a Super Bowl ad. Love that there's minimal Xbox branding in the ad, doing otherwise would have felt very offputting.

 

[LegalEagleMike]

Great ad.

The fact that they spent their SuperBowl money on a contrôler...

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Please finish your line of thought, right now I can only guess at your meaning.

 

[AztecComplex]

Sony should straight up license this controller from Microsoft. There should be no competitive dick measuring when it comes to this.

 

[Deleted member 12790]

Sony should straight up license this controller from Microsoft. There should be no competitive dick measuring when it comes to this.

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The company behind this controller, special effect, already makes playstation controllers:

https://www.specialeffect.org.uk/sp...troller-modification-gets-mitch-playing-again