Thanks for this infoI have my own Sony sources - and I can tell you on point (1) - everyone across US/EU/JP has been sidelined in some shape or form in marketing and freedom to do business deals. That was the intended effect of Sony's globalization effort, basically every region's marketing and functional independence has been greatly reduced in favour of a 'global team' - that is spread across all regions. That's the reason we don't see anymore quirky Japanese ads, but rather they all follow the global 'explorer' template.
The departures of people like John Drake were hinted to be as a result of this globalization impact according to some reporting earlier separate from Bloomberg. It's not just Sony Japan that are feeling that frustration. To my understanding, there has been quite a fair bit of lay-off and job reductions in EU offices as of the past two years, basically cutting off any jobs that are seen to be duplicative across regions. I don't have Japan support sources, but I did hear those cuts were global.
Are there some regions that benefitted more than others as a result of globalization? Sure. This is just my LinkedIn sleuthing, but from what I saw - EU Sony employees were the ones who benefitted most in terms of filling up the global third-party team, the team that John Drake/Gio/etc were on for the US branch. So in regards to one function of Sony's global structure, it was EU team that "won out" - as opposed to the US team. Granted, my understanding is that some region has more representation than others in regards to the global team.
Point 2 doesn't dispute what I said earlier about Japan Studio being sidelined. Like I said - I didn't refute or disagree that is happening. It's just no related to Sony's view on Japanese market. As someone who likes Japan Studio games, I don't like it. But I also see that Sony doesn't care about needing JS to be 'better' in order for them to do well in Japanese market.
I'm not interested in discussion point 3-4. Point 5 is not related to what I'm saying at all. What MS wants to do is what MS wants to do. I'm merely talking about Sony's perspective.
Looking forward to play these hot releases in 2025 /sMHW 2
Persona 6
FF16, KH4, FF17
DQ 12
to be PS5 exclusive in Japan.
In the very same interview where the Jim Ryan quote in the OP comes from:Jup, the rethoric is made and certain people will never waver from this stance.
Care to explain what Sony should do to increase their sales numbers in japan? They could literally buy Capcom tomorrow and they may squeeze out a few 100K more units with that move at most.
A few years back almost everyone understood that japan hugely moved to mobile gaming so why are people now dismissing that aspect? Of course that does not mean that console gaming is dead like we have seen with the PS4.
The most popular new IPs in Japan over the past few years have been Splatoon, Minecraft, and Ring Fit Adventure. Animal Crossing is about to become the best selling game ever in Japan.
The PS3, the PS4 and Vita had all of that, when is it that the Japanese consumer will actually start to support Sony in the games they make? People REALLY need to stop thinking that the Japanese market started March 3rd, 2017.
I am just echoing what was mentioned already here, Sony has tried to appeal with games for the Japanese market and have been ignored, at a certain point, their focus is going to turn to markets where their games, and games of their partners attract more people. Redirecting focus doesn't mean abandoning. I don't see it any different than what Apple is doing in China. Apple shouldn't change their global Iphone strategy just because their sales in China are not up to par. Apple has appealed to the country where its phones were once dominant but at a certain point you exhaust your options and start to focus back on markets you want to keep your sales lead in.Is Sony out of the touch with the Japanese market?
No, it's the consumers who are wrong.
Nintendo's successful run at the top of the market has been going a lot longer than the release of the Switch. Even still Sony managed to have the very successful PSP during that timeframe. Why did Japanese consumers support that and not the other consoles?
Sony is the only company leveling heavy censorship on Japanese devs, making it hard for them to release games, and in some cases stopping them from releasing them entirely. They actively hate Japan outside of the biggest AAA games.
Since you wanna be snarky here is some info for you. The PS4 sold 9.25m in japan while the last consoles from the competition sold 114K for the Xbox One and 3.3m for the Wii U.
1. That's not what I said"It's easy, all they need to do is make a half-dozen cultural phenomenon tier titles."
He is talking about publishers and Im talking about the gaming populace of japan.In the very same interview where the Jim Ryan quote in the OP comes from:
Ryan points out that roughly ten years ago, Japanese developers seemed to be moving towards mobile gaming, but have since come back to consoles and PlayStation in the past 5 years. He explains: "We saw in the second half of the PS4 cycle a greater level of engagement from those Japanese publishers. That continues and strengthens yet again with PS5."
Ryan himself dismisses that lol
Sony is the only company leveling heavy censorship on Japanese devs, making it hard for them to release games, and in some cases stopping them from releasing them entirely. They actively hate Japan outside of the biggest AAA games.
Since you wanna be snarky here is some info for you. The PS4 sold 9.25m in japan while the last consoles from the competition sold 114K for the Xbox One and 3.3m for the Wii U.
Switch is a home console, that you can take on the go. That's the definition that Nintendo gave it and that has sold 16 million and counting. The games and accessories are priced like home consoles. Don't get the whole Switch is a handheld.Since you wanna be snarky here is some info for you. The PS4 sold 9.25m in japan while the last consoles from the competition sold 114K for the Xbox One and 3.3m for the Wii U.
Publishers are following the populace.He is talking about publishers and Im talking about the gaming populace of japan.
Since you wanna be snarky here is some info for you. The PS4 sold 9.25m in japan while the last consoles from the competition sold 114K for the Xbox One and 3.3m for the Wii U.
No I understood your point quite clearly. You wanna pretend that the switch is selling that well on the strenght of a home console.I think you missed the point I was making.
At the moment right now, the OG Switch is selling hundreds of thousands units each week. A system that people buy for its home console capabilities, and to play games that can only be played on TV (like Ring Fit Adventure, which sold millions of units in Japan), or best enjoyed on TV (Mario Party, recently Momotaro Dentetsu, two actual/future million sellers). So clearly, japanese users havent moved on from home consoles. They only moved on from Sony home consoles.
Maybe because there's another home console that sells hundreds of thousands units each week.
No I understood your point quite clearly. You wanna pretend that the switch is selling that well on the strenght of a home console.
This is of course bullshit.
There is a handheld only Switch. But generally people dismiss Switch as a handheld to get away from considering it as a peer for console wars reasonsSwitch is a home console, that you can take on the go. That's the definition that Nintendo gave it and that has sold 16 million and counting. The games and accessories are priced like home consoles. Don't get the whole Switch is a handheld.
The Lite is the least preferred console. Check the Famitsu numbers.There is a handheld only Switch. But generally people dismiss Switch as a handheld to get away from considering it as a peer for console wars reasons
But not purely the populace of japan.
"Home console". I think you may be misinformed. It's clear Nintendo caters to their home audience more than international audience and the fact that the Switch is a hybrid system appeals to them even more. Sony don't have to do this as they more than make up the numbers worldwide.
There is a handheld only Switch. But generally people dismiss Switch as a handheld to get away from considering it as a peer for console wars reasons
Different people play different games. You're right that you don't need M rated titles to bring in adults, but more hardcore M rated titles can bring in and reach a different audience of adults, just as making more E rated titles can bring in and reach a different audience of kids and adults.Nintendo isn't relevant to the conversation, but you don't need M rated games to appeal to adults, who are playing games like Breath of the Wild and Animal Crossing in huge numbers and significantly more than
Sony's games didn't sell as well during this supposedly golden period you're talking about. More people play their games now than ever before; their games are objectively reaching more people and selling tens of millions now. So I'm curious what data you have that they used to make tons of games "that reached far and wide demographics" despite their games doing significantly better worldwide currently than in the PS1/PS2 days when third party games were the ones regularly charting over Sony.
Call me blunt, but I don't feel particularly bad when developers and publishers who make their money off the backs of sexualizing teenagers and underage girls get censored or their games get blocked from release. We don't need Gal Gun games.
But not purely the populace of japan.
The best selling japanese games have a worldwide appeal. Thats why Playstation consoles have the best japanese third party support.
No I can. The last real nintendo home console bombed so hard they folded that market.
They don't need to make cultural phenomenon tier titles. Nothing Sony excels in has any type of vibe that those games above have. There is nothing wrong with Sony making games the way that they want; but people need to admit that there are certain types of games that are extremely popular in Japan and Sony has no interest in making tent pool games that factor in those interests. I say tent pool games because Sony definitely puts out games that check some of those boxes, but they also send those games out to die while making a huge deal about their 4th third person open world action adventure game with a mature serious story."It's easy, all they need to do is make a half-dozen cultural phenomenon tier titles."
No I understood your point quite clearly. You wanna pretend that the switch is selling that well on the strenght of a home console.
This is of course bullshit.
It's track like a home console by NPD, in the UK and even Nintendo says is a home console primarily. The way you see it it's irrelevant. Prices are those of home consoles as well. Hell, the joy cons are more expensive then the Dualsense and the Pro controller is the same price as the dualsense.No I can. The last real nintendo home console bombed so hard they folded that market.
The Lite is the least preferred console. Check the Famitsu numbers.
Yep it is obvious to some of us but the people dismissing it as not a home console may not be aware or don't careNintendo hardware and software quite clearly have a lot of international appeal though. Their success in Japan has done nothing to diminish their success elsewhere.
...and it's the lesser selling version in Japan.
I think you missed the point I was making.
At the moment right now, the OG Switch is selling hundreds of thousands units each week. A system that people buy for its home console capabilities, and to play games that can only be played on TV (like Ring Fit Adventure, which sold millions of units in Japan), or best enjoyed on TV (Mario Party, recently Momotaro Dentetsu, two actual/future million sellers). So clearly, japanese users havent moved on from home consoles. They only moved on from Sony home consoles.
Switch is a home console, that you can take on the go. That's the definition that Nintendo gave it and that has sold 16 million and counting. The games and accessories are priced like home consoles. Don't get the whole Switch is a handheld.
Millionaire executives are either your best friend or a dirty liar who hates you.
Which also have a have a world wide appeal. Not sure what your argument is unless you just wanted to agree with me.The best selling Japanese games outside of Japan are Nintendo games though...
The OG switch is also a portable.You're free to check the weekly japanese sales threads to see a split of sales between Lite and the regular, dockable one.
I'm feeling nice today, so i'll tell you the current split: ~22k Switch Lite, ~118K regular Switch.
So, outside of being dockable and with Joy-Cons you can pull off the console, what exactly do you think does make the difference between these sales of the two versions?
I know it doesn't fit your narrative, but it's not the removable Joy-Cons that makes japanese users opt for the more expensive version.
It's also worth noting Switch is priced like a home console (both hardware and software), has a wide selection of home console accessories (Pro controller, GCN controller adapter, LAN adapter, Kart wheel, Labo kits, Fit Wheel, Pokéball, etc) and the upfront marketing focused on it as a home console that you can take with you, with an emphasis on home console style games (BOTW, Splatoon 2, Arms, MK8, Pokken, Xenoblade 2, Mario Odyssey, etc).I think you missed the point I was making.
At the moment right now, the OG Switch is selling hundreds of thousands units each week. A system that people buy for its home console capabilities, and to play games that can only be played on TV (like Ring Fit Adventure, which sold millions of units in Japan), or best enjoyed on TV (Mario Party, recently Momotaro Dentetsu, two actual/future million sellers). So clearly, japanese users havent moved on from home consoles. They only moved on from Sony home consoles.
Suddenly reminded of MY BODY IS REGGIE xDMillionaire executives are either your best friend or a dirty liar who hates you.
Family games are selling better on the Switch as home console titles than they did on the 3DS because a home console provides benefits to families as it lets them play together more easily.No I can. The last real nintendo home console bombed so hard they folded that market.
Sigh okay. How many million sellers did the WiiU have?So you just refused to read everything beyond the first nine words of my post?
Which games, out of curiosity?Sony is the only company leveling heavy censorship on Japanese devs, making it hard for them to release games, and in some cases stopping them from releasing them entirely. They actively hate Japan outside of the biggest AAA games.
It's both. And you can't ignore one side or the other. Nobody's pushing an agenda but those who refuse to acknowledge how games are selling on the platform.Can't believe some people are pushing the narrative that Switch is a "home console" just to push an agenda about Sony home consoles in Japan lol. I think I'll put this, and any future Jim Ryan threads, on ignore.
it is tracked as so and priced as so. I can see it as a Home console that you can take with you or you can see it as a handheld that we can docked, that's points of views. It is tracked as a home console and called as such by their makers. You not seeing it like that doesn't make it so.Can't believe some people are pushing the narrative that Switch is a "home console" just to push an agenda about Sony home consoles in Japan lol. I think I'll put this, and any future Jim Ryan threads, on ignore.
In Japan? 4
Yeah the company that gave has FFVIIR, Nioh 2, 13 Sentinels, and P5R as exclusives in 2020 isn't focused on the Japanese market... I seriously don't understand this site at times.