I really hope Microsoft has some great mainstream games to announce and show in 2023, especially Starfield. I love my series X + Pc and gamepass is the service I absolutely love and if I had to only pick 1 sub to pay it would be the one, I've played 30+ gamepass games this year I would never have played otherwise.
But its sorta tough to evangelize to friends, I tell everyone all the free games I get and its easy to talk about Forza Horizon 5, Skywalker Saga, Hades (now gone), etc but there isn't much to counter God of War, Spider-Man, The Last of Us, etc. I've really enjoyed stuff like Lake, Echo Generation, Procession to Calvary, Pentiment, etc but those are fairly niche games and not really for "everyone" or what people think about when they think about an immersive, AAA action game.
Microsoft just has a great thing running right now between PC compatibility, GamePass Ultimate, Microsoft Rewards, Cross Play/Cross Save, Smart Delivery, and their hardware ecosystem but its also not super easy to be enthusiastic in talking about it without getting in the weeds, like MS Rewards is fantastic but its hard not to talk about it without degening into "so I gotta use bing every day for 5 mins to pay for Gamepass?" and smart delivery is one of those things that doesn't mean anything until you fight the atrocious backend of the PSN store on your PS5.