Jokes on you, it's not a post, it's a bost
iHOB this is a joke
(Seriously though, what an incredibly bizarre marketing strategy, lmao.)
Exactly. They had this planned from the start and it worked like a charm.
It was a blatant marketing stunt that they acknowledged as one, they only changed the external branding at 1 location."that time we faked it"
That's a roundabout way to say "our stupid idea backfired so we'll pretend it was a marketing stunt".
Their breakfast food is awful. Go to Berkins instead.
Yeah I think growing up eating a crepe style pancake pancake house thick flapjacks all I taste is baking soda it's disgusting I don't know how people eat them it's like bitter soda right in your mouth
Lies. I can get breakfast or a huge "Youll be dead in 10 years" double cheeseburger at IHOP and not get shanked or shot after dark.
Meanwhile Wafflehouse parking lot looking like the starting area of Resident Evil 2.
IHOP said on Monday that it's temporarily changing its branding because the B stands for burgers. It's only a marketing campaign. IHOP isn't changing its name.
"We are definitely going to be IHOP," Darren Rebelez, president of IHOP, told CNNMoney. "But we want to convey that we are taking our burgers as seriously as our pancakes."
An IHOP in Hollywood is getting new IHOb signs, and some others might get the treatment. The new IHOb Twitter account even retweeted photos and video of a construction crew putting up the new sign in LA. But Rebelez said the vast majority of the nearly 1,800 other locations will still go by IHOP.
How... can you know it's underrated if you didn't give anyone time to react to it before posting this lol
Why waste money on this? Who is the ad agency, so I know not to use them
I've tried making jokes amongst friends, but most people I know didn't even hear about the iHob thing.
Dennys is better anyway
no, THIS post is underrated