One detail I would like to point out is that IGN Israel is not a "branch" of the greater company. Much like Kotaku Australia, that's just a case of a company licensing the brand name and having permission to republish stories from the original site, but being otherwise completely disconnected. Nobody at IGN Israel answers to anyone at IGN or Ziff-Davis. So when we push hard against J2 and ZD, there's no point in bringing up what IGN Israel does, because it's completely out of their control. More focused criticism is more likely to elicit the kind of change we want to see.