Can't believe it is almost 14 years now. For those who are too young to remember, this all starts with the emergence of a blog site Alliwantforxmasisapsp.com , a thinly veiled advertising blog that is disguised to be maintained by a kid named Charlie who is trying to help his friend Jeremy and other kids to get a PSP for Christmas. The blog was obviously targeted for kids, with the site owner providing helps and ideas to tell their parents to buy a PSP for them for Chrismas. After a while it was discovered that this site is created by Zipatoni, a marketing company hired by Sony in secret.
The viral marketing stunt backfired so horribly, that Sony quickly removed the blog and all associated contents in an attempt to erase its entire existence, with many sites covering the story.
The above video is probably the biggest gem out from the site. Its been more than a decades and I still remember it. You can still find traces of the story on the internet if you search for alliwantforxmasisapsp
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