When multiples of those publishers are working on their own competing streaming services soon to launch this is a great great strategy.
I'm certain the publishers are in a hurry to announce new games for your service Google.
This. Most major AAA publishers are looking to create their own streaming ecosystem. They'd love nothing more than to break free of platform holders so they can have total control over the publishing chain and not have to give a cut to anyone.
The gaming future is going to look a lot like the TV/Movie streaming market, with multiple companies offering subscription services to stream their library of IPs. Expect to have to subscribe to multiple publishers to have access to the same amount of games as you have on a single platform today. Your wallets will suffer greatly and publishers could not be happier about it!