you increase the price when you hit the peak, 25 million and the majority of that is probably just Xbox one which kinda bombed lol. It's not time for that yet.
Yeah, there are only about 12 million Xbox Series X | S's sold so far, yet Game Pass subscriptions have passed 25 million. I guess that is from Xbox One owners and PC owners, maybe a very small percentage of Cloud only subscribers.
I fully expect Xbox Series X | S sales to approach or exceed 100 million (360 sold about 85 million and the Series X | S are outselling 360 after their first years on the market). Game Pass subscriber numbers will just keep increasing as more Series X | S sales happen. Also, I expect the number of PC Game Pass subscribers to explode with this acquisition as Activision Blizzard really has compelling PC IPs like Call of Duty, World of Warcraft, Diablo, etc.
Cloud is the real trump card. If Microsoft can get cloud gaming to be as smooth an experience as Google Stadia, which I believe WILL happen, then a real sizeable market of Cloud and TV streaming gamers are out there that would also purchase Game Pas subscriptions, even without an Xbox or PC.