It is rather impressive the ratio of PS4 / XBO in Europe excluding UK.
Almost 1 xbox for 5 PS4 sometimes a lot more. Back in the PS360 era, xbox still had a healthy player base in Europe so I don't think Europe doesn't like XBOX but rather that XBOX doesn't work enough to expand its European target.
In terms of marketing presence, they are close to nothing, no Game Pass ads, although this is one of the number 1 reasons for being in the XBOX ecosystem, no ads on the XSX / XSS two months before their release.
Especially since now they have no more excuses, they have one of the largest first party networks in the industry so they will constantly have things to market.
I saw more Paper Mario Origami ads in 2 weeks than XBOX related ads over the past 3 years (excluding social networks, twitch, youtube). I wouldn't even talk about TLOU2 & Ghost of tshushima...
For me this is their biggest problem in Europe, I'm sure they are talented people but the Xbox marketing budget in Europe must be very, very low. Switch marketing is still aggressive even after 3 years.
Almost 1 xbox for 5 PS4 sometimes a lot more. Back in the PS360 era, xbox still had a healthy player base in Europe so I don't think Europe doesn't like XBOX but rather that XBOX doesn't work enough to expand its European target.
In terms of marketing presence, they are close to nothing, no Game Pass ads, although this is one of the number 1 reasons for being in the XBOX ecosystem, no ads on the XSX / XSS two months before their release.
Especially since now they have no more excuses, they have one of the largest first party networks in the industry so they will constantly have things to market.
I saw more Paper Mario Origami ads in 2 weeks than XBOX related ads over the past 3 years (excluding social networks, twitch, youtube). I wouldn't even talk about TLOU2 & Ghost of tshushima...
For me this is their biggest problem in Europe, I'm sure they are talented people but the Xbox marketing budget in Europe must be very, very low. Switch marketing is still aggressive even after 3 years.