Martin's an incredibly smart and talented guy, but what he's saying here is justifiable for him only because he's top of the food chain on the Doom games. Excuse my mixing metaphors, but it's a very different thing for people lower on the totem pole. That's who these anti-crunch movements are trying to protect - the little guy whose passion is exploited for the personal and financial gain of those at the top.
Yeah, I kinda get it from being the director, producer, or executive on any given media production but I maintain concern for the various task-focused positions below them. They're generally not the ones that get to think up a vision and see it come to light, they're typically just laboring toward the instructed goals from above. And yes, in some studios, ideas do present from every level and get debated as production moves forward and I hear about it in video games all the time, but what Hugo is describing is a position where he can basically naturally live out his desired lifestyle (being a pop culture nerd) and allowing that to essentially pass as work. He's literally describing himself as someone who gets to play games and watch movies as work and that being something he would do anyway, a privilege that in most studio would be seen as counterproductive behavior below the high levels.