Not to mention, Netflix got that 90M out of anyone who watched just two minutes of the movie. Had Extraction released for $25 on VOD, it would've done absolutely miserable business.
Disney says they "still believe in the value of the theatrical business" but concede they "will take each film on a case-by-case basis"
- Thread starter Serene
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Let's ask another question. Let's say every theater in the country is open again by November, with all the crazy plexiglass and TSA style check ins, and people taking temperatures at the door. You think Black Widow makes a billion in theaters under those conditions?
MCU and their bigger animated films aren't going to skip the cinema. I can see a lot of the R rated stuff they got from Fox going VoD since I imagine that will probably increase sales on some franchises. Hell, wven where Marvel is concerned I could see Blade doing very, very well going straight to streaming.
Resetera is permanently under the delusion that it costs no less than $300 to step foot inside of a movie theater, and each bag of popcorn sets you back exactly one mortgage payment.
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I don't.
I also don't think they release the movie under those circumstances.
There's a reason they pushed it all the way to November.
They already have the base infrastructure with Disney + so they can have these VODs reach at same revenue as in theatres with half the viewers.
You're forgetting that with digital purchases and rentals companies get 80% of the cut whereas with theaters they only get around 50% in most countries. The cut is even lower in China.
Ideal scenario IMO is the studios bust the window and do both. Let people have a choice.
How many would pay $40 to watch Extraction?
Not if you're watching with a group.
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Disney+ is significantly cheaper than what they'd make off most tickets.
They'd take an absolute bath if they sent anything major straight to Disney+
It cost us $95. last time we went to the movies. Yeah - not quite '$300' or a mortgage payment, but a good chunk of change for a working stiff.
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Nobody is buying a $40 VOD in China. It's got one of the highest piracy rates of any country in the world. No matter how high the theater cut is, they are making more there than they would direct to VOD in China.
Theaters aren't open to them doing this, though. The studios make more off theaters, and theaters want as much of the day-zero business as possible. It's mutually beneficial to stay partnered.
Yeah, but Netflix metrics are all over the place, they count any viewing after the 2-minute mark no matter the length.
Even their in-app ranking is weird, one week after their movie released it was already off the top 1 chart:
The projection model is probably like this:
Maybe Disney will actually use the VOD model in the future for the MCU movies, but so far looks like Black Widow isn't the one to begin with. Budget-wise and all.
I mean, they probably can sit on the movie for a while and their chances of making a higher profit could increase if they find another venue (Autocinemas?), it's not like they can produce more MCU films at the moment either.
I wish BW was released, but it doesn't make sense financially from their point of view...
That has always been true up until today, yes. Now we live in a world where going to the theater is frightening to a large group of people. The equation has changed.
Read my post again. I'm not saying they will put it on disney + but that they already have a plattform to sell these VODs with a share of 100% instead 50%.
Yeah, this was the only reaction Disney was ever going to give. And anyone who thinks theaters are about to disappear is living in a dream world.
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Once you factor in the piracy rates of the various territories where they pull the most money, the likelihood is that they'd still come in under even with the difference in cut.
Like they might as well send their China cut to basically nothing.
nightmare world for me. fuck that, i know some people here go to theaters with screeching baboons apparently but its still a great experience the vast majority of times I go. a lot would be lost. not just specifically for blockbusters only too.
Except we have effectively zero data about how many people are actually going to go to a theater for a new movie post-quarantine. There's some surface level opinion polling out there, but there's no actual hard numbers until July at the absolute earliest. So even if the equation has changed - there's no way to say if the favor has shifted dramatically enough to make VOD more profitable.
Considering no studio has pushed a major blockbuster onto VOD, you can imagine what the studios think about the state of 'the equation'.
For even two people getting tickets and snacks, you could be hitting $50 right there. $10-15 per ticket and $20-$30 total in concessions. God forbid you have kids. Yeah you could skip the concessions, but then if everyone did that, the theaters would die anyway because they depend on concession sales to survive.
Yeah, i agree. I should have said the equation may have changed.
I love how this is not that far off from what Universal said the other day but no Theater Chain exec in their right fuckin mind would ever try and pressure or talk shit to godamned disney on twitter.
Other than the rare super huge blockbuster event type of thing I would happily pay 20 or 40 bucks or whatever to watch new movies sooner rather than later at home. Hope this keeps moving in this direction.
Other than the rare super huge blockbuster event type of thing I would happily pay 20 or 40 bucks or whatever to watch new movies sooner rather than later at home. Hope this keeps moving in this direction.
So people in china pay $40 to go to the theatre but go for piracy when they're asked to pay $40 for a VOD?
Yeah sure buddy.
Another point is that in third-world countries like mine (Where a nice chunk of the foreign MCU box office is made)
cinemas aren't that expensive, and we have public transport.
A ticket is like 2.5 USD on average, food is overpriced yeah, but it doesn't deter people from lower incomes to seek alternatives (Eating before, getting simply a snack, etc.)
But almost nobody here is gonna pay $40 USD for a movie. Disney would kiss goodbye to any foreign earning.
Now pushing a Disney+ subscription would make more sense for these markets, Netflix is like $3.75 USD a month here.
But Black Widow, Soul, and maybe Mulan aren't the ones to impulse a new model, at least not right now.
I'm guessing you guys are only buying "tickets for one" when you go to a flick? :D
If a group of four people go to the cinema for $20 a ticket and Disney gets 50% of that they will make $40.
If a group of four meets at someones home and watches a VOD for $20 Disney will get $20.
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Who in China pays $40 to go to a theater?
And not only that, but you are ignoring the fact that piracy becomes a hell of a lot more appealing when you are given a full HD version as opposed to a shitty camrip
Theaters are not going anywhere. Let's say Mulan made $1 billion VOD. Disney still would have made more off box office PLUS VOD PLUS BD/DVD.
They will be lowering the overall profitability of a film by not staggering multiple releases. You go straight to VOD - aint nobody renting/buying a copy in six months.
They will be lowering the overall profitability of a film by not staggering multiple releases. You go straight to VOD - aint nobody renting/buying a copy in six months.
Whenever I want to treat my family to the movies, I take them on Tuesdays, when the theater has a $5 Ticket Tuesday deal. I also sneak snacks in, and I come out to about $30 after tax for a family of 4. I understand that this scenario is dependent on scheduling, but it's possible to be frugal when going out to the cinema!
The second I walk into a theater the staff makes me buy $100 snacks at gunpoint.
You're the one citing the $40 number. Who says the VOD price won't be even cheaper than the theatre price as they get a bigger cut?
No. The reaction was towards basically asking to be charged more than what the other poster suggested.
When I used to go the theater it was even more expensive than usual because I would only go to Cinebistro. Regal Cinemas is like flying coach.
What's old will be new again. I'd be okay with Studio owned theaters returning. The pricing might actually not be as outrageous.
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At a certain point you have to sell so many VODs it's unrealistic.
Let's use the $20 mark. Do you honestly believe 50 million people are buying that? That's what it would take to make a billion.
Family of four:
2 kids $22 at $11ea
2 adults $28 at $14 each
$50 for tickets
$25 for snacks isn't crazy, a large coke is $7 and popcorn is $8
You can of course go cheaper with matinees or not having snacks, but $75 isn't crazy.
Note: those prices aren't 3D or IMAX.
Lol, no it wasn't. The reaction was due to my suggestion that it costs close to $100 to take a family of four to the movies.
BTW - I'm in Canada. I don't know what the rest of you are paying for a movie ticket, but it hovers around $13-15/person here.
More that everyone I know subscribes to an unlimited plan for $25 a month, and I maybe buy concessions once every five times I visit.
Just sneak a Twix bar into the theater. You do not need the $9 soda. I get that families extrapolate the cost - but just get dinner before you go.
Maybe I'm poorer than I thought, but I would just wait for the DVD lol
Lmfao. I don't understand, just don't go? Also I feel as though it's pretty easy to work around those absurd prices but I don't have a family.
Yup. I love going to the theater and things like the Regal pass or AMC Stubs were life savers. On top of that, going to an independent theater and watching something from years ago is valuable.