https://www.sfchronicle.com/food/article/Impossible-Foods-to-test-out-its-plant-based-13731103.php
Only for a limited time for now-but maybe an indicator for the future. I had one at California Adventure this week and it's wonderful.
The plant-based burger battle shows no sign of abating. The latest coup comes from Impossible Foods in Redwood City, which has inked a new partnership with Burger King. Starting this week, the world's second-largest burger chain will serve a meat-free Impossible Whopper at its St. Louis locations for about six weeks.
Though there aren't yet plans for further Impossible Burger expansion at Burger King, the company has done these test runs at other chains before going national, including at Umami Burger, White Castle and Cheesecake Factory, a company spokeswoman said. Impossible Foods also just began distribution at Red Robin Gourmet Burgers and Brews, a national fast-casual chain with a handful of Bay Area locations.
The announcement — which is not an April Fools' joke — may help distract customers from news last month that the company had issued a voluntary recall after a plastic object was discovered in some of its bulk product.
More importantly, the Burger King trial is also a way for Impossible Foods to compete with Beyond Meat, which started serving its plant-based burger at Carl's Jr. locations in January.
Only for a limited time for now-but maybe an indicator for the future. I had one at California Adventure this week and it's wonderful.