Marvel Entertainment, acquired three years earlier, had rolled out a series of interrelated movies with characters who went on to join up in the blockbuster "Avengers" movie, then Disney's most successful ever. The films are supposed to combine with TV projects and the theme parks to create a virtuous cycle, where fans get excited for each new iteration and can immerse themselves in the world of their heroes.
There was every reason to believe "Star Wars" would have a similar path, with its endearing droids, otherworldly life-forms and minor characters like Lando Calrissian and Boba Fett who inspired their own cult followings.
Instead, some of the franchise's most dedicated fans have been
sniping at the way Disney has handled their favorite characters from the old movies. And the new trilogy's heroes, like Rey and Poe Dameron, just haven't inspired the same fervor among young people, with toy sales
falling flataround each new installment. The Disneyland attraction, along with a Star Wars land opening at Disney World in Florida this year, are designed as much for
older dudes as they are for tykes, with a Millennium Falcon-themed ride and a cantina where you can debate whether Greedo shot first over vodka cocktails called Bloody Rancors.
Iger has attributed disappointing box-office figures to "Star Wars fatigue," and he's
pledged to slow down the tempo of releases. But that doesn't square with the success of Marvel, which reliably churns out a blockbuster every four to six months.