There was a number of ways Greta could have approached a Barbie movie and there was a number of directions it could have gone given the trailers we got (given it's a bit too much of wistful thinking to expect Hasbro to get too much of a bashing from their own movie). Still, it goes over a lot from how Barbie transformed the doll business to how it waned in influence over the decades to the point that it can be a punching bag to some. Barbie is still huge, but it doesn't hold as much influence as it did before.
I felt it was interesting to parallel regular Barbie's attempts to move through today's world with what women in general have struggled with: how to define themselves in a society that strives to tear them down. In a way, it does succeed in making the franchise more relatable to the modern audience.
That alone is well and good, but it also gives us the transformation of Ken's society. Seen as not much more than an afterthought in Barbie Land, Beach Ken gets a taste of the real world and sees a place where he's more seen (albeit due to established patriarchal societal norms. Of course he's been able to infect the entire Barbie World who has no defenses against such things (though it may also be due to the the relief of stress from responsibility, something I picked up on from the Sanctuary movie). Luckily, human characters Gloria and Sasha know just the basic countermeasures for such things and manages to take back control. It's a pretty amusing take on things.
Most of all, it does a good job tying things to how some men are trying to come to terms with said society. There's inherit power, but it comes with a lack of true bonds with each other, trying to seek validation for themselves on their worth when it appears that it was taken away from them. The lesson here is to be more like Alan. An unassuming guy who nevertheless knows his own worth, knows what he's good and bad at yet when push comes to shove he will help someone out with nothing in return. Kudos for the perfect casting of Michael Cera for this.
Hell, it may well be the best cast movie in the entire year. Damn near everyone gets time to shine to the point that I'll have to write an essay to go too deep on everyone. I just hope that at least somebody here should get an Oscar for it.
All of this while giving us the most visually unique movie experience in a good while. It may well be one of the most positively high femme movie to ever come out from Hollywood and it shows from its effects to choreography.
That said, there was no way we would get a movie that would more accurately show Hasbro's involvement in codifying toys between girls and boys that played a part of the current mess our world is facing, even if bigger factors were being applied here. It also feels like the Kens both got off the hook for the damage they caused yet get barely much reprisal for the lopsided gender balance in Barbieland.