I guess. I've always thought of myself as liking games in general, but I've literally never *not* had a PlayStation console at home so it's hard to say "I have no preference"
Hell no.
Can't believe someone chose PlayStation is my life. Lmao
I'm brand loyal in the sense that given the choice of two mostly identical products then I would choose the brand I most used to/like even though it might be a bit more expensive(within reason). But I would never blindly buy a brand just because of the brand, and no brand/company can be free from criticism if they do something bad or release a bad product.
If loyalty, being faithful, isn't required for brand loyalty, and the definition of brand loyalty is "exactly preferring one brand over the other", then I would present that the term "brand loyalty" is confusing, not fit for purpose and stupid and it ought to be "brand preference."You can disagree all you want, but the definition of brand loyalty is exactly preferring one brand over the other and consuming from that brand over the others. It doesn't mean unconditional love. It doesn't mean you can't stop being loyal to a brand or start being loyal to other brands.
Then you'd have to argue with people that work with this. In the whole industry, the term brand loyalty is used to make customers loyal to you and making sure they keep coming back to you.If loyalty, being faithful, isn't required for brand loyalty, and the definition of brand loyalty is "exactly preferring one brand over the other", then I would present that the term "brand loyalty" is confusing, not fit for purpose and stupid and it ought to be "brand preference."
Having faith and having preferences is not the same thing, but the term "brand loyalty" conflates the two. I think it's a distinction worth making.
Presumably the term makes sense in marketing contexts, for which it was apparently devised. But in other contexts it's less than helpful, as is evidenced by this turgid linguistic battle taking place.
Turgid is a really good word. Not 100% sure I used it right. I don't care. Stop being so turgid.
There's a difference between loyalty and BLIND loyalty.If loyalty, being faithful, isn't required for brand loyalty, and the definition of brand loyalty is "exactly preferring one brand over the other", then I would present that the term "brand loyalty" is confusing, not fit for purpose and stupid and it ought to be "brand preference."
Having faith and having preferences is not the same thing, but the term "brand loyalty" conflates the two. I think it's a distinction worth making.
Presumably the term makes sense in marketing contexts, for which it was apparently devised. But in other contexts it's less than helpful, as is evidenced by this turgid linguistic battle taking place.
Turgid is a really good word. Not 100% sure I used it right. I don't care. Stop being so turgid.
Same.Xbox rocks my world!
...is what I'd like to say, but I'd diss the brand any day if they did something I didn't like. Same with the other manufacturers. And I play across all my systems!
I do have a preference for Xbox, but I wouldn't call myself loyal.
Take: Brand loyalty is fucking stupid and companies are not your friends.
A preference isn't the same as brand loyalty.companies being your friends or not has nothing to do with brand loyalty. It's literally just a consumer having a particular preference to one brand vs. another and it most certainly doesn't mean that you're some kind of blind slave to any company or corporations.
I must be going mad because I'm failing to see how people are viewing this otherwise.
Reset the clock
Preference can be explained, i prefer tea to coffee, because of the taste, the ingredients, price, etc.companies being your friends or not has nothing to do with brand loyalty. It's literally just a consumer having a particular preference to one brand vs. another and it most certainly doesn't mean that you're some kind of blind slave to any company or corporations.
I must be going mad because I'm failing to see how people are viewing this otherwise.
Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or continue to use the brand. It can be demonstrated by repeated buying of a product, service, or other positive behaviors such as word of mouth advocacy.[2] This concept of a brand displays imagery and symbolism for a product or range of products. Brands can have the power to engage consumers and make them feel emotionally attached.[3] Consumer's beliefs and attitudes make up brand images, and these affect how they will view brands with which they come into contact.[4] Brand experience occurs when consumers shop or search for, and consume products.[5] Holistic experiences such as sense, relation, acting and feeling occur when one comes into contact with brands. The stronger and more relational these senses are to the individual, the more likely repeat purchase behavior will occur. After contact has been made, psychological reasoning will occur, followed by a buy or not-buy decision. This can result in repeat purchase behavior, thus incurring the beginning brand loyalty.[6] Brand loyalty is not limited to repeat purchase behavior, as there is deeper psychological reasoning as to why an individual will continuously re-purchase products from one brand. Brand loyalty can be shortly defined as the "behavioral willingness" to consistently maintain relations with a particular brand.[7] In a survey of nearly 200 senior marketing managers, 68 percent responded that they found the "loyalty" metric very useful.[8]
True brand loyalty occurs when consumers are willing to pay higher prices for a certain brand and go out of their way for the brand, or think highly of it.