It's not about the other players; it's about the loot. My friends and I drop the blue zone whenever it's not a huge hassle because that's where the loot is. You either win a fight and walk away with great loot (and often a gold weapon), or you die quickly and try again. This is far, far superior, to our minds, than scavenging in the middle of the map for 20 minutes and then getting rolled by the squads that already have the good stuff and have their adrenaline pumping.
Also, the only way to get better at hot dropping and rush firefights is to be in a lot of them.
Yeah this is the reason why we usually drop to those areas. You either come out with great loot or you die and start new game.