The timing is good right now as Def Jam recently got Snoop Dogg as an executive creative and strategic consultant and he has an album about to release on Def Jam showing his goal for the label to return to form.
He dropped this single off that album today.
- YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.www.youtube.com
Well that's good, though it's hard to say how well these major labels can "return to form" in the era of self-publishing, especially for rappers. I was partially joking about the SoundCloud rapper thing, but that's where so many of them are making it these days. Youtube, Spotify, etc. also fall under that umbrella.