Mukrab

Banned
Apr 19, 2020
7,712
Because it would be grammatically incorrect. It's You-Bee-Soft, like You-Ni-Form.

vowels-consonants-1.jpg
Its a french company. Its not you-bee-soft.
 

CarthOhNoes

Someone is plagiarizing this post
Member
Oct 25, 2017
2,181
The determiners "a" and "an" depend on the first phoneme (how it sounds) of the word - i.e the first sound. If it is a vowel SOUND, then you use "an", to avoid a horrible vowel clash. If it is a consonant sound, then you use "a". In the case of Ubisoft, the first phoneme is "you", when spoken in English, rather than "oo". This means the first phoneme is a consonant, so "a" is used.

Speaking as a UK primary school teacher. :)
 

thetrin

Member
Oct 26, 2017
8,635
Atlanta, GA
Fun fact: i have a few friends that work for Ubi here in Osaka, and the Japanese on their business cards says ユービーアイソフト株式会社. In English, that would be "U.B.I. soft" where each letter is spelled out. No one can seem to agree it seems lol.
 
Oct 25, 2017
2,804

DrWong

Member
Oct 29, 2017
1,098
For the Netflix cloud service I'm expecting a 'An Netflix Original Game" for their exclusives : D
 

FarZa17

Member
Oct 27, 2017
1,648
I believe my English teacher once taught us (students) that we should use "an" for any word/noun that contains a vowel in front...only to find out that it depends on the pronunciation/sound.
 

riq

Member
Feb 21, 2019
1,753
As a non native speaker, the "youbisoft" explanation is hella weird. The use of a and an is defined by the phonemn rather than the letter?
I mean, describing the sound of the U as "you" is still describing the U... wtf
 

Arilian

Member
Oct 29, 2020
2,644
The most likely explanation is this slogan was written by a non-native speaker, who found that 'A Ubisoft Game' looked better than 'An Ubisoft Game'. And now, this person is quacking like a maniac every time someone asks, 'But why A and not An?'
 

J 0 E

Member
Oct 27, 2017
7,811
I thought UBI originally stood for: Union des Bretons Indépendants not Ubiquitous.
"Union" in French is pronounced "oonion".

Anyway, it's not like Ubisoft is an English word so there's not a "right " way to pronounce it.
If you are used to calling it ooh bee soft then you would find it strange that it started with the article "a" instead of "an".

I think Ubisoft coming up with this (a Ubisoft Original) thing is them trying to put an end to this debate lol.
 

dunkzilla

alt account
Banned
Dec 13, 2018
4,762
I thought UBI originally stood for: Union des Bretons Indépendants not Ubiquitous.
"Union" in French is pronounced "oonion".

Anyway, it's not like Ubisoft is an English word so there's not a "right " way to pronounce it.
If you are used to calling it ooh bee soft then you would find it strange that it started with the article "a" instead of "an".

I think Ubisoft coming up with this (a Ubisoft Original) thing is them trying to put an end to this debate lol.

Ubisoft don't give a fuck. They've posted videos of their own employees pronouncing it however they wanted and ended saying they don't care if people pronounce it oobisoft or youbisoft. They went with "A" because the sentence is in English and the vast majority of English speakers will pronounce it as youbisoft.
 

Jon Carter

Banned
Oct 27, 2017
5,746
You Be if speaking English, Oobee if speaking French
Well being a French company I always pronounced it as "oobi" myself, but if they say it's "yubi" then an is correct.
They're French company so it's oo-bee-soft. But most English speakers say you-bee-soft. I think Yves calls it oo-bee-soft too.

I am on team grammar error.
It's Oooh be soft in French, and it's a French company, so it should be An.
"Union" in French is pronounced "oonion".

This is all incorrect. Where does this myth that "u" is pronounced "oo" in French come from? English doesn't have a sound for the French "u", so both You-be-soft and Oo-be-soft are English ways of saying it and neither is more French.
 

Pankratous

Member
Oct 26, 2017
9,976
This is all incorrect. Where does this myth that "u" is pronounced "oo" in French come from? English doesn't have a sound for the French "u", so both You-be-soft and Oo-be-soft are English ways of saying it and neither is more French.

It comes from the video of Yves Guillemot pronouncing it that way.
 

Jon Carter

Banned
Oct 27, 2017
5,746
It comes from the video of Yves Guillemot pronouncing it that way.

I'm gonna need a link because here's two vids where he doesn't:

In fairness, even Ubisoft doesn't get it right and make fun of that fact:



He says Yoo-be-soft in the first video in English, and at 1:35 in the second video, he pronounces it in French, then says, "in English you can say Yoo-be-soft or you can pronounce it the way you want." He doesn't pronounce it Oo-be-soft.
 

SimonM7

Member
Oct 27, 2017
359
Sweden
I'm gonna need a link because here's two vids where he doesn't:



He says Yoo-be-soft in the first video in English, and at 1:35 in the second video, he pronounces it in French, then says, "in English you can say Yoo-be-soft or you can pronounce it the way you want." He doesn't pronounce it Oo-be-soft.

I mean... To be fair, every french person in that second video says oo-bisoft. Even people who aren't french say "when speaking to people in france or canada, oo-bisoft".
 

Jon Carter

Banned
Oct 27, 2017
5,746
I mean... To be fair, every french person in that second video says oo-bisoft. Even people who aren't french say "when speaking to people in france or canada, oo-bisoft".

No they don't. Every single French person in the video says it Ubisoft the French way. Listen to this to hear the French "u" then watch the video again:
I don't know what sound is oo, but everyone can heard the way Frenchs said it here :

union - Wiktionary


It's not "oo". It's just "u" and there's no equivalent in English.
 

SimonM7

Member
Oct 27, 2017
359
Sweden
No they don't. Every single French person video says it Ubisoft the French way. Listen to this to hear the French "u" then watch the video again:


It's not "oo". It's just "u" and there's no equivalent in English.

When there are two options and one of the options is "you-bisoft" I think it's safe to assume that your "u" is what people mean when they type "oo".
 

Pankratous

Member
Oct 26, 2017
9,976
I'm gonna need a link because here's two vids where he doesn't:



He says Yoo-be-soft in the first video in English, and at 1:35 in the second video, he pronounces it in French, then says, "in English you can say Yoo-be-soft or you can pronounce it the way you want." He doesn't pronounce it Oo-be-soft.

He says oobisoft at 1.35 in the second video
 
Oct 27, 2017
1,164
Finland
As a non native speaker, the "youbisoft" explanation is hella weird. The use of a and an is defined by the phonemn rather than the letter?
I mean, describing the sound of the U as "you" is still describing the U... wtf
As a non-native speaker too it makes perfect sense for me at least. You don't wanna say "an ubiquitous thing" out loud because that's clumsy. Language written is to serve language spoken, meaning that spoken language is our primary, natural way to communicate and language written tries to serve the communication needs when we can't (or when we dont want to) communicate by speaking. That's why how we speak has a strong effect on how we write, though written standard language is purposefully kept as slow to change.

Written language can sometimes affect how we speak but they're fairly rare cases. And obviously written language isn't nearly 1-to-1 to spoken language and often it's very illogical.
 
Oct 26, 2017
8,686
We should change it to Istory for easier pronunciation.

And anubisoft sounds like a company named after the ancient egyptian god, which I think is cooler.
 

Jon Carter

Banned
Oct 27, 2017
5,746
When there are two options and one of the options is "you-bisoft" I think it's safe to assume that your "u" is what people mean when they type "oo".
He says oobisoft at 1.35 in the second video

"You-be-soft" is like in "unique" and "Oo-be-soft" is like in "Uber". These are the only two options for English speakers because you can't pronounce the French "u". French speakers say it a third way. Nobody should fool themselves thinking saying it "Oo-be-soft" is any more French than "You-be-soft". They're both English adaptations of a sound you can't pronounce.
 

Nooblet

Member
Oct 25, 2017
14,363
"You-be-soft" is like in "unique" and "Oo-be-soft" is like in "Uber". These are the only two options for English speakers because you can't pronounce the French "u". French speakers say it a third way. Nobody should fool themselves thinking saying it "Oo-be-soft" is any more French than "You-be-soft". They're both English adaptations of a sound you can't pronounce.
You are being pedantic here.
 

Jon Carter

Banned
Oct 27, 2017
5,746
You are being pedantic here.

I'm being pedantic by correcting non-French speakers who incorrectly tell others how French speakers supposedly pronounce things in a thread on that topic? I'm just trying to set the record straight that French people don't say "oo". I don't care how people say it in English, both are fine, my only point is that neither is more French.
 

dunkzilla

alt account
Banned
Dec 13, 2018
4,762
"You-be-soft" is like in "unique" and "Oo-be-soft" is like in "Uber". These are the only two options for English speakers because you can't pronounce the French "u". French speakers say it a third way. Nobody should fool themselves thinking saying it "Oo-be-soft" is any more French than "You-be-soft". They're both English adaptations of a sound you can't pronounce.
Your posts are absolutely painful. Chill out. It's just people trying to write down phonetics.
 

SimonM7

Member
Oct 27, 2017
359
Sweden
"You-be-soft" is like in "unique" and "Oo-be-soft" is like in "Uber". These are the only two options for English speakers because you can't pronounce the French "u". French speakers say it a third way. Nobody should fool themselves thinking saying it "Oo-be-soft" is any more French than "You-be-soft". They're both English adaptations of a sound you can't pronounce.

I think you've invented a third, wrong option that nobody has actually suggested.

I mean "oo" is clearly just how people convey what you mean by "u":

0GfCQUX.png
 

Jon Carter

Banned
Oct 27, 2017
5,746
I think you've invented a third, wrong option that nobody has actually suggested.

I mean "oo" is clearly just how people convey what you mean by "u":

0GfCQUX.png

But I'm not, there's clearly three (or four if we count U.B.I. soft) pronunciations in that video. Sorry if I'm being annoying but it's not true to say I'm inventing one nobody has suggested.
 

Soph

Member
Oct 25, 2017
1,508
Growing up just learning English will net you quite a disadvantage in actually producing certain sounds like the U in Ubisoft. You and Oobiesoft are both wrong, it doesn't matter though as the right way is neigh impossible for the vast majority of the anglosphere to pronounce.

As this marketing is aimed at the anglosphere. they'll use the most common used Youbisoft,.. it'll become "A Ubisoft Production."

It's not really all that much of an enigma.